Why Every Biz Should Have A Website
We are now in the world of high technologies, we are no longer in the world old era. We are all using online social media to make us known and popular to all. But you’d likely ask, what is website and what makes it oh-so-important in a business? Well, it is a set of related web pages containing content (media), including text, video, music, audio, images, etc. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an internet address known as a uniform resource locator or URL. All publicly accessible websites collectively constitute the worldwide web. Typically, website is vital in all aspects in operating business because through it, you can easily share information to all audiences or those who likes your page. If you are going to connect to your followers you can easily do it because of the so- called web site.
Now, what is biz? Biz is a generic top-level domain in the domain name system or DNS of the internet. It is intended for registration of domains to be used by businesses. The name is a phonetic spelling of the first syllable of business. Furthermore, business is formed with the participation of customers. And customers are the important partners. They are the lifeblood of getting sales network. Without your customers your business will fall to pieces. Business is more dependent to customers than customers to business. With gladness of your heart, you must serve your customers. And let us appreciate big opportunity to be able to serve them make them feel that without them your company is nothing. In order to serve your customer according to your desire, website is crucial to this effect. And make your website as your own and you have its full control.
There are some reasons why we should ignore other’s website and focus on your own website. First, there is branding which implies that your website is your site and you are the one who set the design. This gives you the flexibility to optimize the user experience in ways that directly support your business model and brand-related goals. Furthermore, there’s no competition on your website because this is all yours. Second, there’s the IT and engineering jurisdiction which implies that you have its full control on your own site. Because you have complete jurisdiction over its code, hosting environment, page count, content, plug-ins and more, you can actually do anything with it. You are allowed to change minor graphics and some content but not code, navigation scheme, server speed or the graphic user interface.
Third is the content aspect. This implies that whatever is found on your own website is yours and not of any third-party utility or platform. You must create compelling and useful content that speaks to why someone is visiting your site and you stand a higher chance of that visitor taking action with respect to your products or services. Fourth is the so-called search engine optimization or SEO which implies that you must garner ultiple, relevant and highly positioned placements in the SERPs (search engine result pages). This is part of your sales and marketing strategy and each a website must undertake credible and effective SEO activities, both offsite and onsite. Lastly, there’s the web analytics aspect. While many social utilities, platforms and networks provide access to data related to demographics associated with who accesses your profile and how often they do so, website analytic tools go much deeper.
Indeed, choosing appropriate website can affects you business. This is not purely competition or competing with others but also you need to consider your customers. Make your own website and with your own styles and desire. Do it for business and customer’s satisfaction.