What Is “Targeted Traffic” – How Can It Improve Your Sales
One thing all webmasters need is traffic to their website, without it your site may as well not exist, but all to often webmaster concentrate on all other expects of running their site and the actual marketing of the site takes a back seat.
I doesn’t matter if you have the best widgets in the world and you’re giving them away for free, if no one is seeing your site, then you wont give any away, never mind sell one.
There are many ways to market a website, some free, some inexpensive and some very costly, one method is to “buy” visitors, but not just any visitors will do, it’s no good people looking for cheap flights seeing your snowboarding site as it’s just not relevant to them.
For traffic to be effective it needs to be “targeted” i.e. people who are looking for your product or service right now when they’re ready to make a buying decision, but how does this work?
How do the companies supplying this traffic know its “targeted”, well what they do is buy up lots of expired domains, these domains are no longer operated by the webmaster for various reason, they may have lost interest, they may have forgotten to renew their domain name (happens all the time), they are lots of reason, however these domain are still registered in the search engines and still receive substantial traffic.
Once the traffic companies buy the expired domains this traffic is redirected to your website, for example a person goes to Google and types in “cheap flights” and gets a list of results, they then click on the links in those result to find what they are looking for, if they click on a listing for a domain name that no longer exists but has been bought by the traffic company that click is then redirected to one of their client websites that relates to “cheap flights”.
From the surfers point of view this is seamless and they end up on a website relating to what they were searching for, the webmaster who bought the “targeted” traffic get a visitor who is interested in his products and the visitor find what he is looking for, so everyone wins.
It is also possible to specify where that traffic comes from i.e. what country, this is very important, if for instance you have a flower shop in the UK, it’s no use having visitors from the USA as they are unlikely to want you to deliver flowers 3,000 miles.
Another aspect of choosing this kind of service to promote your website is how “unique” the traffic will be, this mean how often will the same visitor be sent to your site “24 hour unique” mean you will not receive the same visitor twice within 24 hours, “campaign unique” means you will not receive the same visitor twice during the whole campaign, “campaign unique” is the best traffic to choose.
Redirected or “targeted traffic” is also very effective as prospective clients see your whole page, not a pop up or a pop under.
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