Pinterest for Business – Pin Your Small Business on Pinterest
It’s hard for any small business to survive with only a few customers, especially in an industry that doesn’t involve food, entertainment, hospitality, or even fashion. Small businesses are a dream for people who want to be their own boss and who want to make it BIG. Sadly, it’s a lot easier said than done. Small businesses can not make it without the help of some powerful marketing strategy that will help increase their income by 1000%. Thankfully, there is a way for businesses to achieve this kind of success. This can be done by marketing on social networking sites like Pinterest.
Why not Facebook or Twitter?
Pinterest is a virtual pinboard that allows you to post visual contents about your business. You can make use of videos and images to market your business in Pinterest. Before we proceed with the marketing tips on how to use Pinterest, here are some interesting statistics about the new social networking site:
– Pinterest was launched on March, 2010 and has grown 4000% in the last six months from 2012.
– It is currently frequented by 17 million users a month and is ranked as the 60th most visited site in the United States.
– Pinterest creates more referral traffic than Google, LinkedIn, and YouTube combined.
With those kinds of numbers, it’s pretty hard to ignore Pinterest’s marketing potential, but let’s take it up a notch.
Pinterest acts like an online image brochure of different products, and we all know that people will buy anything they are attracted to. For example, if you’re a restaurateur who specializes in dark chocolate, you can practically make anyone’s mouth water just by posting beautiful images and videos of your product.
For fashion store owners, Pinterest is a great way to showcase your collection because of the site’s fan base. Seventy percent of the website’s visitors are comprised of women between the ages of 25 and 44. They spend an average of 15 minutes on the site on a daily basis, which is more than enough to shop around Pinterest. If this is something that small businesses won’t take advantage of, nothing else will.
Pinterest also caters to business owners as they can register for a business account. This helps separate them from the personal users, and it also adds authority and legitimacy to your business. This is the equivalent of Twitter’s CHECKMARK for official celebrity profiles. As a result, your business is sure to stand out from the millions of personal accounts.
Small businesses should know how to take advantage of the Internet and the different social networking sites. After all, this is their only way for reaching out to their customers on a global scale.