Niche Marketing – Three Successful Business Models
So you’ve decided on a Niche Market, you’ve researched it, created your product and found there’s a potential gold mine in it, now you have to decide how you’re going to set your business up. To help you decide here are three successful models to consider.
Niche Business Model One – The Mini-Site
This is probably the most common model online based on a single niche product. Here’s the process :
==> Buy a domain name based on your main keyword/phrase.
==> Create and set up a sales page and thank you/download page (mini-site) targeting the niche.
==> Drive targeted traffic to the site.
==> Once established and producing revenue, find a different niche and repeat the process again and again.
This model is relatively quick and easy to set up and requires almost zero maintenance once it’s up and running. It also provides safety in numbers, because if one of your sites fails you still have income from all the others.
On the downside this can be quite an expensive model as each niche you target will require a domain name and hosting for each website unless you have a hosting package which allows you multiple domains on the same account.
Niche Business Model Two – The Network
This model is similar to the one we covered above, but in this case you have a series of mini-sites all focusing on a main niche theme. Each mini-site is targeted at a different sub-niche within the main theme and each site islinked to the others to produce a network. If this sounds a little complicated, don’t worry, it’s not. Here’s how it works :
==> Choose a main theme – for example Yoga.
==> Select a series of sub niches and build a mini-site for each. This could be:
– mini-site A – Yoga for beginners
– mini-site B – Hatha Yoga
– mini-site C – Yoga mats
==> Link all the mini-sites to each other i.e. mini-site A to B and C, mini-site B to A and C etc.
==> Drive targeted traffic to the sites.
==> Keep adding more sub-niche mini-sites and linking.
As with the Mini-Site model this is relatively quick and easy to set up, though it does require a little more work to establish the cross-linking of all the sites. But there is an added advantage here that the reciprocal linking should help improve search engine ranking for each site.
This model is also relatively maintenance free once set up, apart from checking that all the links are working properly from time to time. As with model one, it also provides safety in numbers and separate income streams.
But like model one, this can also be quite expensive as each sub-niche you target will require a separate domain name and hosting etc.
Niche Business Model Three – The Content Site
This model is similar to number two except that the income streams come “not” from linking individual mini-sites, but from linking the different sub-niche sections within the same domain. Here’s how this one works :
==> Choose a main theme – we’ll stick with Yoga again.
==> Select a series of sub niches, for example:
– Yoga for beginners
– Hatha Yoga
– Yoga mats
==> Build content in the form of sales pages, product reviews, articles, tips, RSS feeds etc. around each sub-niche.
==> Create links between each sub-niche using a relevan keyword/phrase as the link name. You could also use a site map to link all the pages in the website together.
==> Drive targeted traffic to the sub-niche pages.
==> Keep adding more sub-niches and linking.
Content sites are a lot more time consuming to set up than the two mini-site models and require constant maintainance but the search engines love them, so it’s well worth the time spent building them if that’s the way you want to go.
Content sites also have the added advantage that they require only one domain name and hosting package so they are relatively inexpensive to run.
There are many other business models you can apply to your niche marketing – these three are some of the most popular which are working for a lot of people online. Try them and see what works best for you.
Copyright © 2006, André Anthony Niche Market Know-How
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