Mobile Marketing – Why Use SMS Text Marketing for your Business
Billions of people are using mobile phones and smart phones as a means to communicate with one another. SMS texting is just one of many features provided by mobile phones that enable us to send a message to our friends and families. Whether you admit it or not, you open SMS texts 90% of the time. From a business point of view, reaching out to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your business’ brand and presence on a local scale. Imagine if you have 100,000 potential customers lying around, sending them a text message about your promos and other incentives will definitely get them hooked.
But what are the real benefits of using SMS text marketing?
1.) One message for many – With a touch of a button, you can send one message to hundreds and thousands of your customers. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your customers will read your text whether they are on the toilet, stuck in traffic, or having a drink in the local bars.
2.) Response rates are higher – Because messages are opened within 4 minutes after received, the response rates of your customers are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your customer.
3.) Easy to work with – SMS text marketing is easy and less expensive than any other form of marketing strategy. Businesses that use SMS text marketing are able to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.) SMS marketing helps narrow down target customers – In conjunction with response rates being higher, business owners are able to narrow down who their target customers are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your business, which will help you create a better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any business owner can use. After all, with billions of people using their mobile phones, it’s pretty hard to ignore that kind of potential goldmine for leads, sales, and traffic.