Learning How Facebook Advertising Works
Having a good product may not be an assurance for great sales. It’s possible for you to have great products or services, and yet not breakeven after months of toiling in the business. This is most likely because nobody knows about your product, or what you have to sell or provide as a service. In the business world, marketing is equally important with the quality of your product. No wonder manufacturers and distributors employ various advertising strategies to promote their products!
But then, in the recent years, the internet has opened many avenues for businesses to advertise their products and services. One of the most efficient ways of online advertising is through social networking sites such as Facebook. There is no doubt that among the social networking sites Facebook is the most active and popular. With millions of active users all over the world, Facebook has made it possible for businesses to reach so many people in just a few seconds.
If you’re a business owner and you want to know more about Facebook advertising, read on so that you too can benefit from this advertising strategy. After all, understanding Facebook advertising is key to getting your message out to millions of people all over the globe. Here’s how it works:
Signup in Facebook as an advertiser. One good news about Facebook advertising is that registration is free. Meaning, it’s free to sign up as an advertiser. This is in contrast with Google Adwords, which will require you to pay a certain fee for setting up an account. Likewise, creating a Facebook ad campaign won’t cost you anything. However, note that before you can run your ad campaign, an approval team still needs to manually approve it.
Ad pricing. There are two ways you can pay for your Facebook ad. One is known as pay per click, in which you only pay when a user clicks on your ad. The other one is pay per thousand impressions, wherein you need to specify an amount you’d like pay for having your ad displayed a thousand times to your target market. Understanding the cost of advertising for each category via Facebook and knowing which would benefit your business is essential. And make sure you understand how Facebook advertising works before setting up your very first ad campaign. Just visit their site to learn more about the exact cost of advertising via Facebook.
Targeting your market. Facebook has one great feature that allows you to target your audience based on gender, age, education level, relationship status, country, keywords, and languages. Proper research on the demographics of your target market is an important step prior to setting up your Facebook ad campaign. Otherwise you might not be able to generate anything from your ad campaigns.
Facebook ads placement and appearance. Your ads will appear in the profile pages of your target market. For instance, if you’re selling infant items, then your ad may be shown on profile pages of those who are interested in infant products or pages that are related to motherhood or parenthood.
What’s the best performing Facebook ads? Contrary to what most people think, Facebook ads that sell a product or promote a service are not really that effective.Actually the most effective Facebook ads are those that drive prospective clients to a business website where they learn more about the company or get more information about the product.
Facebook has created many avenues for sellers and manufacturers to get their message across the globe in a fast and easy way. In today’s competitive market where everyone wants to get an edge in promoting his products, Facebook has proven itself as an effective and exceptional pick for advertising. It greatly helps business owners to make their advertising expenses more efficient by aiming them at their target market. What’s more, it can benefit both small and big businesses.