Helpful Studies about Facebook Advertising
So you want to have your business ad on Facebook? It is really tempting, knowing so many businessmen are going to Facebook to have their advertisements. Facebook is a great place to have your advertisements.
Aside from the million users it maintains, Facebook is able to anchor each members to stay on their page for at least 30 minutes. That is enough time to get your ad noticed by the viewer. Well, that depends on what your product is and how you made your enticing ad statements.
According to a survey made by comScore.accessed, TV is still the best place to have an ad. Social media, like Facebook, stands just third in the advertising category. And among the social networking sites, Facebook is also third in the most visited place to advertise with Yahoo in the first place. This is really something. Being third in line is not bad at all knowing there are so many social sites in the net. Facebook got a rating of 60% as the most effective way to be exposed.
Exposure alone is not an edge that you will get back your profits. There are a lot of Facebook viewers who logs in on their profile and barely notice any ad. Their attention is engulfed by their profile pictures. As a nature, man is like Narcisus, very self-loving. Next to that is the picture of the vacation get away of their friends, family pictures and a lot more. There are so many distractions and competitors. So, what is the real score in Facebook advertising?
Facebook will not be the third most effective site for ads if there is nothing beautiful going on. A certain marketing study said that the ad providers in Facebook got 177% increase on their annual revenue. That is good news. Relatively, business ads became successful with the success of Facebook. Right targeting is the key why Facebook advertisers get their profitable share. Facebook provides the demographic tool of the targets. It is up to the advertiser to provide the materials that will make his ad attractive.
There are three ways to advertise in Facebook according to the helpful study made by Nielsen.
• Homepage ads- this is a small area in the viewers’ screen where invitation of “become a fan” or “like” is seen. It is up to the viewer if he will click on the button.
• Social impression- this is where the name of the friend who patronizes the product appears on the viewer’s page. Example, Girlie likes Brand X. This type of ad will arouse curiosity to the viewer and will click on the ad. If he reads it, he might get convinced and will have a purchasing intent.
• Organic impression- this ad has the viewer’s friend’s positive opinion of the product that the ad is about. This kind of advertisement will most likely get the viewer to purchase their product.
Organic impressions increase the engagement, awareness and intent to buy of the viewer rather than the first two types of ads. If you want to have an effective way to convince buyers to buy your products, win their friends and let their friends advertise you. Through this, you will get your profits speedily. Friends are trusted people. If your friend will recommend something to you, you will use it, right? The same situation applies in advertising in Facebook. Gain the trust of the viewers through the persons they trust and you will become a winner in advertising.