Google Glass – 3 Problems Google Glass Needs to Overcome
Your smartphone in a spectacled frame and this is not an exaggerated claim. This is the core concept of what Google Glass is built on: wearable technology with the functionality of a phone or tablet, minus the obtrusiveness. Google Glass has taken off with a wave of approvals and naysayers, but over the months, more and more people have begun to understand how powerful Google Glass is. The design itself is the epitome of simplicity and complexity all rolled into one, yet something still hinders Google and Project Glass from taking off.
Before Google can actually release Google Glass into the Market, they need to overcome these design challenges that could break the entire project.
1.) The Segway Problem – this is what critics refer to the marketing problem of Google Glass. They either need to be sold based on stylishness or the invisibility. Basically, there’s always a reason why video glasses haven’t kicked in yet, and this is where the Segway Problem comes in. If Google Glass becomes a huge hit, it becomes the symbol of how and where our technology will advance. If it becomes a flop, it would simply mean that the future of our technology would just be as ridiculous as Google Glass.
2.) Always ON Problem – Consider your smartphone’s Wi-Fi or 3G feature always ON. Wouldn’t you be irritated with the amount of notifications you’ll receive from Internet applications? This is also one design flaw where Google Glass is headed. The problem here is that if your Google Glass stumbles upon an omnipotent Internet connection, notifications would start popping out of your Glass. Though the physical technology is nowhere near obtrusive, it makes up for it through its visual obtrusiveness. However, this poses a difficult challenge for Google, as they don’t have the technology to data mine how much notification is too much.
3.) It’s real purpose – The advent of the tablets was riddled with questions like “why would I buy something as expensive yet less functional as a laptop?” or “why would I bother something with this kind of technology?”, yet over the years, people welcomed the tablet as a breath of fresh air when it comes to portable digital computing. The real problem here is that there’s still no REAL purpose as to how Google Glass can fit into the lives of people. Sure, the first person photos and videos are a definite bonus, but other than that, it doesn’t have enough leverage as to why people should choose Google Glass over a traditional smartphone.
Though the features were officially released last April 16, there’s still no clear indication as to how Google will address these design flaw or challenges. Will they be able to skyrocket the popularity of Google Glass once it hits the market, or will it become a hyped-up flop?