Tag: Them

CRM Implementations: Five Most Common Ways Business Managers Sabotage Them

CRM Implementations: Five Most Common Ways Business Managers Sabotage Them

CRM business success depends on adoption. Ultimately it comes down to the buy-in from your end users and their full use of your CRM. Your CRM investment and results can be canceled out if users avoid or work around your CRM solution. All the detailed plans, pain staking research, vendor negotiations, and deployment efforts can be completely negated if your users fail to use the system.

Why do users avoid using CRM? The reasons are many, ranging from a desire to obscure efforts from business managers to a simple resistance to change. Change is tough — but not changing is much tougher, so managers need to coach employees through the transition from “the way we’ve always done it” to the use of a CRM system.

Business leaders can guide their staffs to the full use of CRM, they can also contribute to CRM adoption failures. CRM doesn’t demand a new way of thinking from the sales, marketing and service staffs alone – it also means a change of thinking for management. Remaining anchored in old ways of thinking can set the stage for CRM efforts to fall flat and for investment to be wasted.

Here are the five most common ways business managers unwittingly damage CRM adoption within their organizations.

1. Highlight CRM As A Sales Manager’s Tool And Ignore It As A Sales Representative’s Tool

The aggregation of sales data is one of CRM’s most useful capabilities, and it gives sales managers better visibility into their sales pipelines and their sales staff’s performance. However, emphasizing this to your sales staff without also pointing out how it makes their lives easier and more lucrative is a major de-motivator. While the manager is able to quickly and easily see data and use it to make decisions, that capability comes only when his reps are entering the data into the system. Unless managers emphasize how the sales reps benefit from the system, they’re going to feel like they’re trading time spent selling for time spent being their manager’s data-entry clerk.

2. Turn CRM Into Sales Managers’ Automated Tattletales

Sales managers need to be able to spot negative trends before they become problems, but how they react to these trends can erode the sales staff’s willingness to report on its actions within the CRM system. A heavy-handed response to something that CRM is revealing is likely to result in less enthusiastic use of the system. It’s akin to reps exercising their Fifth Amendment rights — why testify against yourself by entering data your manager will use against you?

3. Feel Compelled To Use Every Feature

CRM systems are increasingly designed to be customizable, and that often means that they include many fields that may not be used. The worst thing that managers can do is to invent data types to be collected just to use all these fields. Some business managers are too enamored by the possibilities of all this data, and others are convinced that using them all justifies their IT spend. The end result for the users is a cumbersome, off-putting mandate to input data they know they’ll never use — and a desire to never use the CRM system again.

4. Hang On To Pet Processes At The Expense Of CRM

The opposite of a manager who’s too enamored of technology is a manager who still wants to cling to some vestige of the way he’s always worked — and to accommodate that desire, he inflicts a needless work-around into how his staff uses the CRM system. Modern CRM solutions usually include some corollary to these processes that the manager has either not seen or is not trained on; refusing to adapt is selfish and an effective way to foment rebellion in your staff.

5. Jealously Guard Their CRM Turf Inside The Company

Because of how CRM enters into companies — often, through the sales organization — there can be a tendency to see it as a salesforce automation tool first and everything else it offers last. Business managers do their companies a disservice when they fend off efforts from marketing, support and other parts of the company hoping to integrate their activities with the CRM system. Instead of breaking down information silos, this allows the CRM system to become another silo, preserves the curse of sales/marketing misalignment, calls into question the value of a CRM investment and allows CRM efforts to stagnate.

Avoiding these five ways business mangers sabotage their CRM implementation is key and happens far more frequently than most people realize.

Chris Bucholtz is Editor in Chief of CRM Outsiders and a founding editor of both InsideCRM and Forecasting Clouds. For more information on how to build your small and medium size business’s success with Small Business CRM please visit http://www.sugarcrm.com

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Home Mortgage Refinance Loans- How To Avail Them At Lowest Rate?

Home Mortgage Refinance Loans- How To Avail Them At Lowest Rate?

We all are aware about the mortgage industry and it’s in and outs. The subprime mortgage disgrace, freezing of foreclosures and the homeowner’s bailout, but the fact is that the basic mortgage system is sound and integral. Whenever anyone wants to refinance his existing mortgage in order to take advantage of lower interest rate there is really no choice but one has to approach a mortgage lender to finally get a loan.

Refinance home mortgage loans has its own benefits. If all the conditions are right both with the current credit score and in the market, than by refinancing home loan one can save thousands of dollars per year in their mortgage payments. And one can easily save much more in the interest paid over the entire life of the loan. Still to make refinancing, one will find the lowest possible mortgage refinance interest rates.

Below given are the five tips on how to get mortgage loan refinance at lowest rate:

Know the FICO score:

Each and every person has their personal financial history. If a person is over the age of 21, he will have a credit history with credit cards. Some of the folks are more reliable than others in making their monthly payments on time. This type of personal history of payments combined with the several other factors determines the FICO score or the credit score.

Nowadays most mortgage refinance lenders basically focus on the applicant credit score while evaluating a new application. Thus one should run his report and find his credit score whether it’s poor, excellent, good or fair. The given answer will have an effect on the rate which one qualifies.

Fix the credit problem on your report

When a person looks at his credit report, he should not just focus on the score. One should consider each line of his report and find out any glitches, mistakes or errors. One should make sure he straightened them right away so that they don’t affect the chances for getting approval at lowest rate.

Research 3 other lenders

One should initiate by researching 3 mortgage lenders other than the current lenders and ask them a quote for home mortgage refinancing loans. One should first compare the offers and find out the best possible deal.

Ask the current lender for a quote:

Before approaching any lender for refinancing home loans, one should first contact the current lender and ask him for a quote. The current lenders are more aware about the financial condition of his borrower thus he will be able to provide a better deal.

Make sure to compare the offer with every minute detail

On comparing the various mortgage refinance offers, make sure to compare the offer with every minute detail. It should also include closing cost, repayment term and interest rate. Doing this is the only valid way to compare the offers and find the best possible deal. This will help one to get the lowest possible deal.

Alicia Pinder is working an at mortgage refinance company, she says that one should first compare the online quotes and check for lowest rates before approaching any lender, Refinanceitt is also a place to get online quotes from different lenders. Visit: http://www.refinanceitt.com