Tag: avoiding

Adwords Management: Avoiding the ‘Google Slap’

Adwords Management: Avoiding the ‘Google Slap’

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an “adjustment” downward for your page ranking. Here is how Google puts it in their own words:

“Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…” (Google Webmasters/Site Owners Help Manual)

The “Google Slap” is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get “slapped” for running bad Adword campaigns as well. An example of having one’s Adword campaign being slapped would be where perhaps your ads were costing $ 3 a click and suddenly Google raised your minimum bid to $ 10.

Here are some of the common mistakes people make in their Adword campaigns that result in Google slaps: -Poorly written ads with extremely low click-through rates -Using too many broad-matching keywords, which really have no relevancy to the terms searched on; this will also result in low click-through rates, which will get you “slapped” with higher ad prices. -Low quality scores, where there is no relevancy between the keywords searched on, the Adword copy, and the landing page. -Using a destination URL that is not congruent with the display URL in your ad -Deceptive advertising; DON’T do this.

There are many other ways to get yourself slapped, but I think you may be getting the picture. Now, what you REALLY want to get from Google is what is referred to as “Google Love.”

Google loves for its searchers to find what they want; in fact, if you can figure out a way to make sure that your products or services are exactly what a searcher is looking for, Google will LOVE you. It’s really that simple. Many people try to over-complicate this.

Google loves for its searchers to be happy and they will reward you will lower-priced ads if you can consistently and effectively make this happen. Many advertisers don’t know it, but the ads at the top are not necessarily the ones who are paying the most. The Google bidding process factors in something called a “quality score,” which is the great equalizer. Quality scores assure Google that an advertiser cannot simply “buy” their way to the top position without giving the searchers value in return.

I don’t know about you, but I would rather be loved than slapped – especially when we are talking about my Google Adwords campaign. If you follow Google’s guidelines, do your market and keyword research, and spend some time learning about effective Adword campaign management techniques, I promise that you will feel lots of love…and not only that…you will find yourself with a profitable Adwords campaign.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!

Online dating the best means to find a perfect date avoiding dangers

Online dating the best means to find a perfect date avoiding dangers

These days online dating has become one of the most popular means of finding a date and a serious relationship. For many people the online dating services are the best means of finding serious relationship. And for that reason there are several singles who are in search of a perfect life partner prefer to avail the services of online dating. In fact the point is that with the advent of modern technologies the online dating services have also become a quite preferable option for the individuals for better communication and the charm of having a date. Often there are several people who are not that much successful in dating women in their personal life have found their perfect date while dating online. In fact on the online dating sites most of the people register themselves in search of some serious relationships and as the internet and the web world offers the widest area of communication with the rest of the world therefore with online dating services one can easily get one’s perfect match of the life partner dating online.

Besides that there are also other things to be kept in mind while dating online. The point is that you may have some personal choices of having a date but you may have failed to get those qualities in the women you have met so far. But while dating online you can mention your choices in your profile and by that there is the possibility that you may find just the perfect girl you were looking for so long. But when you choose to avail the services of online dating you should remember one thing that the not all online dating sites are free to register. There are several sites that charge certain amount of money to allow you to access their database. But that does not mean that all of the dating sites require money to provide you their services. There are also several free dating sites where one can easily get the chance of accessing their database free of cost.

On the other hand while using the online dating services one should always keep in mind that there are several dangers too associated with the online dating. The fact is that besides the genuine users there are also some frauds and blackmailers who get themselves registered on these online dating sites just for their personal benefits. The fact is that there are instances of several cases where people had to suffer losses because of such frauds. But when you are aware of the facts and have taken proper precautions the chances of falling a victim of such cases are minimized to a great extent. Therefore before you get registered to some online dating site it is better to be aware of the fact and take proper precautionary measures for your own safety. And thereby you can avail the better benefits of online dating services. This is the best means of being safe and to enjoy the facilities of online dating services.

The best and totally free online dating is at hand now. This is one of the best singles dating sites where you can get the facility of matchmaking dating also.