Tag: Adwords

Adwords Management: Avoiding the ‘Google Slap’

Adwords Management: Avoiding the ‘Google Slap’

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an “adjustment” downward for your page ranking. Here is how Google puts it in their own words:

“Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…” (Google Webmasters/Site Owners Help Manual)

The “Google Slap” is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get “slapped” for running bad Adword campaigns as well. An example of having one’s Adword campaign being slapped would be where perhaps your ads were costing $ 3 a click and suddenly Google raised your minimum bid to $ 10.

Here are some of the common mistakes people make in their Adword campaigns that result in Google slaps: -Poorly written ads with extremely low click-through rates -Using too many broad-matching keywords, which really have no relevancy to the terms searched on; this will also result in low click-through rates, which will get you “slapped” with higher ad prices. -Low quality scores, where there is no relevancy between the keywords searched on, the Adword copy, and the landing page. -Using a destination URL that is not congruent with the display URL in your ad -Deceptive advertising; DON’T do this.

There are many other ways to get yourself slapped, but I think you may be getting the picture. Now, what you REALLY want to get from Google is what is referred to as “Google Love.”

Google loves for its searchers to find what they want; in fact, if you can figure out a way to make sure that your products or services are exactly what a searcher is looking for, Google will LOVE you. It’s really that simple. Many people try to over-complicate this.

Google loves for its searchers to be happy and they will reward you will lower-priced ads if you can consistently and effectively make this happen. Many advertisers don’t know it, but the ads at the top are not necessarily the ones who are paying the most. The Google bidding process factors in something called a “quality score,” which is the great equalizer. Quality scores assure Google that an advertiser cannot simply “buy” their way to the top position without giving the searchers value in return.

I don’t know about you, but I would rather be loved than slapped – especially when we are talking about my Google Adwords campaign. If you follow Google’s guidelines, do your market and keyword research, and spend some time learning about effective Adword campaign management techniques, I promise that you will feel lots of love…and not only that…you will find yourself with a profitable Adwords campaign.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!

Google Adwords – “5 Key Strategies” to Dominating Your Competition

Google Adwords – “5 Key Strategies” to Dominating Your Competition

Most people advertising in Adwords today don’t realize that they are losing tons of customers and leads – all due to the fact that they don’t know the “5 Key Strategies” they must do to set up a successful Adwords campaign. If you follow these 5 key steps to setting up your Adwords campaign, not only will your ad show up a lot higher in Google, but you’ll also pay less per click than people advertising below you! Applying these “5 Key Strategies” will INCREASE the amount of clicks you’re getting per day and at the same time DECREASE the amount of money you have to spend now!

Optimizing Your Campaign the Way Google Likes- Are all of your keywords stuffed into just a few ad-groups? Google hates it when you set up campaigns like this and determines that your campaign has no relevancy. I make my campaigns Super Relevant by taking each individual keyword and putting it in an ad-group on its own! Doing this it will reduce your click cost by an incredible amount! I highly recommend that at first you take your keywords and organize them into very closely related ad-groups.

I recommend you use the free Adwords platform “Adwords Editor” that has a special, easy-to-use tool for organizing keyword called the “Keyword Grouper”. Failing to properly organize your keywords will definitely cause your campaigns to be “slapped” – meaning that Google will charge you insane amounts of money for clicks and give your ads terrible placement.

Optimize your Ads For Google Yes, the structure of your ads plays a huge role in determining how much you pay per click. Just like with Strategy #1 Google, is obsessed with “relevancy”. Google’s idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “injury attorney” actually has the keyword “injury attorney” appearing in your ad title and in your ad text then Google is going to reward your ad for being perfectly “relevant” to the keyword that was searched on.

Google is going to reward you in two ways: 1) Google will charge you less per click, and 2) Google will give your ad a higher ad placement! But that’s not it! Whoever searches on the keyword “injury attorney” will actually be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! This means that by optimizing your ads you not only get more clicks and spend less, but you also get higher ad placement! It’s definitely a win-win situation!

You might ask, “Well how will I ever have time to write a super -targeted ad like that for every keyword I have? That seems impossible!” Trust me, utilizing this strategy definitely pays off! I believe in this strategy so firmly, that I actually write a super targeted ad for EVERY keyword. It’s a huge load of work, but it definitely pays off for my clients in the form of less ad-spend and MORE clicks! Don’t forget to optimize your ads!

Optimizing Your Site for Google Even though you follow steps 1 and 2 and still get majorly penalized by Google. Google could be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least once on your landing-page. Google wants to make sure that the site you’re advertising is 100% relevant to the search a Google user makes. Google is all about providing its users with information on exactly what they searched for. Google wants to return its searchers perfectly RELEVANT content.

If Google can’t find the keyword that you’re advertising under anywhere on your landing-page Google will automatically assume that your website has little or nothing to do with the keyword and deem your site “NON-RELEVANT” to the keyword searched on. What does this mean for you? This means you will now be “punished” by the Google gods and “slapped” with high costs-per-click as well as bad ad placement.

You may ask, “How can I possibly make sure that my website contains all of the keywords I am bidding on?” Using special PHP programming you can actually take a special code and insert it in strategic places on your landing page. This will make the keyword searched on appear on your website to make your site relevant to the keyword searched on. This special technique is referred to as “Dynamic Keyword Insertion”.

NOW…. a customer searches on “injury attorney” and when they click on your ad, the word “injury attorney” magically appears in strategic places on your website. Google ALSO now sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards you with a lower click-cost and higher ad-placement!

Keyword “Stealing”- This step is vitally important if you’re serious about absolutely dominating your competitors in Google Adwords. Lets Say you do some research and find two particular advertisers that are your top competitors. They may have hundreds or even thousands of keywords that they’re advertising under. That being the case.. It more than likely took them several months and lots of money to build their keyword lists.

What if I told you that you could legally and ethically “steal” your top competitors’ keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors’ tried and tested keywords?

Not only will you be bypassing months’ worth of keyword research, but by implementing the “relevancy techniques” in the steps above you’ll beat out your competitors under every keyword that they are advertising on!

Yes, it’s sneaky but it’s legal, and crucially vital to dominating your niche. The best way to get into this keyword espionage is by utilizing a special spy tool called KeywordSpy.

Daily Split-testing- Did you know that Google actually rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but it will also decrease in bid price so that you pay less per click!

In other words the better your ads are, the less you pay per click and the more traffic you get. It is extremely important that you write two ads for each ad-group or keyword and test the ads against each other. That way you can see which ad out-performs the other. Once you find the best ad, delete the “loser ad” and write a new ad to replace it. Then test the new ad against the winning ad. After testing ads on a consistent basis you end up with super performing ads that not only increase the amount of clicks you get, but also decrease the amount you have to pay per click!

Claim Your Free Video Revealing the Secrets of how you can spend far less in Google Adwords and get even more clicks! George Kristopher, a respected Adwords Management expert will reveal to you the “7 Secrets” of getting lower click-costs and Terrific ad placement. Grab your PPC Management video right now!

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Use a Google Adwords To Check Your Market Also When You Don’t Plan on Utilizing It Offer for sale

Use a Google Adwords To Check Your Market Also When You Don’t Plan on Utilizing It Offer for sale

reckless to invest every one of that loan on Search Engine Optimization (search engine optimization)only to discover that those certain keywords typically aren’t going to bring”paying customers “to your site?Well, a lightning-quick means to find out which key phrases bring about conversions is to( surprise)established up a Google Adwords pay-per-click project. Next off, meticulously track which search phrases bring visitors to your site and also(much more notably )which key words lead to sales. Currently, instead of throwing away perhaps months of precious time, you can know in a few days just how you require to maximize your site.When you are done screening, you can close down your campaign and start utilizing free search web traffic to sell your products. Yet would not it be much better to have the ideal of both globes? Why not straight web traffic to your website utilizing both paid as well as free advertising and marketing. In the above instance, we assumed that the previous Google Adwords campaign was not rewarding since the bidding process on details keywords was as well high. Possibly it was too expensive since you really did not recognize exactly what you were doing.Many times we have actually located that the folks in the leading 3 ad placements in Google Adwords are paying LESS (sometimes much less)compared to those in the lower placements. There are several factors this is so and there is inadequate room here to enter into the details, yet unless you want to invest an adequate amount of time and also cash in the devices you need to play the Google Adwords video game, after that possibly you require to consider an expert Google Adwords campaign management company that could play the game for you to ensure that you can spend all your power on making those sales when the web traffic comes. Adwords Monitoring can be extremely difficult to master, however did you understand you can really spend much less in Google Adwords and also get back at a lot more clicks! George Curtis, an appreciated specialist in google adwords administration is distributing a complimentary video on”The Tricks of Adwords Management “where you’ll find how to make your adwords projects be Super-Profitable

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How Google Determines Whether Your Adwords Campaign Is Relevant

How Google Determines Whether Your Adwords Campaign Is Relevant

Proper Adword campaign management includes making sure that your ads are relevant to what is being searched for. But that’s where many Adword campaign managers stop. Sure, the copy of your ad must be relevant to what is being search for, but what about the URLs (website addresses) that show at the bottom of your ad? And what about your website landing page?r

Why, you may ask, does all this matter? Maybe your company has an unlimited budget and you think you are going to buy your way to the top ad position in Google. You may say to yourself “If everyone is bidding $ 10 per keyword, then I am going to bid $ 20.” Then you wonder why you don’t get the #1 ad position or why (if you DO get the #1 ad position) it doesn’t last very long. Worse yet, what if that high ad position is making you lose money on your overall campaign. If you can’t convert enough clickers into leads or sales, then you may be in for a rude financial awakening.

If you are going to be advertise with Google Adwords over the long run, then you had better learn this fact and learn it quickly. YOU CAN’T BUY GOOGLE. No, Google can’t be “bribed” into giving you a top ad position for too long if your “offering” is not what the searchers are looking for. You see, Google has a responsibility to its searchers to serve up the most pertinent ads that relate to the keywords searched on. Google is behaving this way for selfish reasons and because of those reasons people use Google more than any other search engine in the world.

Sure, they like the fact that you have high bids, but if someone else is bidding lower than you for the same keywords, but their ads are getting more clicks AND the landing page of their website appears to be more what the searcher was looking for, then guess ens up getting top ad positions for less money than you are willing to pay?

You see, it is all about your “offering” and making your offering relevant. So what is my offering you may ask? Your “offering” is what we at Absolutely Dominate call a combination of the keywords you buy, the headline in your ad, the ad copy, the display and destination URLs, and (most importantly) your landing page. As we said earlier, most Adword Pay Per Click management companies are concerned only with the various tactics aimed at helping your ad copy match the keywords that were searched. Those kinds of tactics can only work so well.

If you are struggling with Google Adwords, perhaps you need to back up and consider an overall strategy – not just a loosely defined tactic or two, but a strategy which involves a series of well-thought-out tactics that take into account EVERYTHING you are doing…INCLUDING your website copy.

Oh, maybe your Adword management company doesn’t care about your website, but I can assure you that the searcher looking for a product cares…and because they care, Google cares also. And Google has come up with an excellent strategy to reward those who take the time to care, which translates into a lower cost per click. Do you care now that you know this knowledge may save you money?

Again, even if you have a good ad, you had better make sure your site is relevant to what the searcher is looking for. So how does Google determine the relevancy of your site? One way is the words ON your site. Let’ say you sell widgets. Someone searches in Google for “purple widgets” and your ad comes up. The searcher clicks on your site. Will they see the words “purple widgets” on the page or will they simply see the word “widgets”?

You may say that it doesn’t matter as long as you sell purple widgets somewhere on your site. Wrong! Perhaps you should send them to the purple widget page when they click on your ad and not just send them to the home page. Don’t have a whole page dedicated to purple widgets? Then there is another way using what we call “magic keyword insertion”, where the keywords the user searched for are automatically inserted onto the landing page. Sound too sophisticated? Then perhaps you need some sophisticated help. Will that cost money? Yes, but probably not as much as your are spending now in higher Google Adword costs.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!
Google Adwords Management – Organic Listings are Crucial for Success

Google Adwords Management – Organic Listings are Crucial for Success

Google Adwords Management involves a lot more than just setting up ads. These days, an “organic” strategy may be every bit as important as a “paid” strategy? So what do I mean by “organic”? No, I’m not talking about food that is grown in your vegetable garden without the use of pesticides or other harmful chemicals, but I AM talking about traffic that your website receives without the aid of excessive spending that could be harmful to your pocketbook.

Organic listings are the results that appear BELOW and to the left of paid ads when you search Google for a keyword term that you want more information about. For example, let’s say that I was in an accident victim and needed to contact an attorney in Georgia. I may go to Google and type in something like “attorneys in Georgia”. If I lived in Nevada and was looking for real estate or if I wanted to move to Nevada, I might type in “homes for sales in Las Vegas”.

In both cases, ads would normally show at the very top of the page and down the right-hand side in Google. Any listing or result that is not an ad is called an “organic” listing. These are the listings that Google “thinks” you may be looking for (based upon the search criteria you entered in the box).

This is actually a very simple concept. Google wants to reward you for using their search service by serving up both relevant ads and also relevant non-ads (organic listings). Google wants to keep you as a customer by making sure they are giving you what you are looking for in your search.

Now why is that important to someone using a paid service like Google Adwords? Well, it is a well-documented, but little-known fact that as many as 70% of those using Google search DON’T click on the paid ads. To put it another way, if 100 people search for a service you provide AND you show up in the paid search results, only 30 of those people will actually click on an ad.

To make matters worse, of the 30 that do click on an ad, only a percentage of those will click on YOUR ad, as you are competing with other advertisers. And even if they DO click on your ad…does that mean you are necessarily going to get a sale or lead out of the click? No!

Wouldn’t it be better if your company were listed in the organic listings as well? If you are, not only are you 2-3 times more likely to get a click, but the click that you end up getting is FREE! Hey, while you’re at it, why not achieve the best of both worlds and be both in the free (organic) and paid (Adword ads on the top and right-hand side) in the Google search results.

So how do you get ranked highly in the organic search results? It is not easy, but it is certainly doable as we have proved over and over again. But what does this have to do with my Adword campaign, though? EVERYTHING.

A good Adword campaign…at least an Adword campaign that is professionally managed includes a strategy for making sure that the “landing” page a customer ends up on (your website) is relevant to what was actually searched on. Google wants to reward the searcher with what they are actually looking for. And the better your website landing page, the better the chances that it appears in the organic listings as well.

To say it another way, Google will reward you, the Google Adwords advertiser with a lower cost per click if your landing page is relevant to what the searching is looking for…and if your website is more relevant, wouldn’t it make sense for Google to present that page in the organic (free) listings as well? The benefit is DOUBLE. Lower costs per click when they click on your ad, and lots of potential free traffic as well!

No, it’s not easy to achieve high Google rankings, but if you haven’t given improving your landing page much thought or if the company managing your pay per click Adwords campaign has not concentrated on this aspect of your business, then I’m afraid your business is suffering…not once, but twice.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in google adwords management is giving away a free video on “The Secrets of Adwords Campaign Management” where you’ll discover how to make your adwords campaigns be Super-Profitable. Claim Your Free video now!
Google Adwords Management – Feel Like You’re Losing the Adwords Game?

Google Adwords Management – Feel Like You’re Losing the Adwords Game?

Do you feel like you’re failing in the adwords game? Each morning you get up to check your adwords account to see how many clicks you’ve had and how many sales or leads your campaigns have generated but each morning it’s the same thing. You log into adwords only to find that many of your keywords have become “inactive for search” because Google is charging you with higher click costs. You start looking at your numbers and realize that you’re actually losing more money than you’re actually making.

If this sounds like you then know this; You are not alone! 90% of the advertisers using Google Adwords today don’t know the first thing about building “Profitable” adwords campaigns. That’s right, I’d say that the vast majority of adwords advertisers are actually losing more money in adwords than they are making! Only a small percentage of advertisers have the ability to run profitable, money-making campaigns. Why? Is it because they spend more and bid higher for their clicks?

No, The key to running a profitable campaign in Google Adwords is spending LESS and paying LESS per click! You may ask, “Well why does Google keep on charging me more and more for clicks?” If you want to know why, the answer is because you fall into the 90% of advertisers who don’t know the steps to building profitable adwords campaigns. If you’re not applying the following steps to your adwords campaigns then you’re losing money and leaving a lot more money on the table.

Optimizing Your Campaign For Google Are all of your keywords stuffed into just a couple of ad-groups? If so Google hates it when campaign is like this and determines that your campaign has 0% relevancy! I know, it is days’ worth of work, but you should take each keyword and put it into an adgroup all on its own. It will reduce your click cost by an incredible amount! If you don’t optimize your campaigns for Google you’re going to be “slapped” – meaning that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.

Optimizing your Ads for Google The structure of your ads plays a major role in determining how much you pay per click. Google’s idea of a perfect ad has the keyword that was searched on showing up twice in the ad; once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “accident attorney” actually has the keyword “accident attorney” appearing in your ad title and in your ad text then Google is going to reward your ad for being perfectly “relevant” to the keyword that was searched on. You’ll get a lower click cost and higher ad placement.

Keyword Swiping This step is very important if you’re serious about being successful in adwords. Say you do some research and determine two particular advertisers are your top competitors in adwords. They have hundreds or even thousands of keywords that they’re successfully advertising under. This being the case it more than likely took them many months and lots of money to build a profitable keyword list.

What if I told you that you could legally and ethically steal all of your top competitors’ keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors’ tried and tested keywords? Why should you spend all of the money to build a profitable keyword list?

Split-testing your Ads every day You know Google rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but will also decrease in bid price so that you pay less per click! After testing ads on a consistent basis you end up with super performing ads that not only increase your clicks, but also decrease the amount you have to pay per click!

You can spend far less in Google Adwords and get even more clicks! Claim Your Free Video Revealing the Secrets of how you can Dominate adwords and spend LESS money! George Kristopher, a respected expert in Google Adwords Management will reveal to you the “7 Secrets” of getting lower click-costs and Terrific ad placement. Grab your Adwords Management video now!