How Google Determines Whether Your Adwords Campaign Is Relevant

How Google Determines Whether Your Adwords Campaign Is Relevant

Proper Adword campaign management includes making sure that your ads are relevant to what is being searched for. But that’s where many Adword campaign managers stop. Sure, the copy of your ad must be relevant to what is being search for, but what about the URLs (website addresses) that show at the bottom of your ad? And what about your website landing page?r

Why, you may ask, does all this matter? Maybe your company has an unlimited budget and you think you are going to buy your way to the top ad position in Google. You may say to yourself “If everyone is bidding $ 10 per keyword, then I am going to bid $ 20.” Then you wonder why you don’t get the #1 ad position or why (if you DO get the #1 ad position) it doesn’t last very long. Worse yet, what if that high ad position is making you lose money on your overall campaign. If you can’t convert enough clickers into leads or sales, then you may be in for a rude financial awakening.

If you are going to be advertise with Google Adwords over the long run, then you had better learn this fact and learn it quickly. YOU CAN’T BUY GOOGLE. No, Google can’t be “bribed” into giving you a top ad position for too long if your “offering” is not what the searchers are looking for. You see, Google has a responsibility to its searchers to serve up the most pertinent ads that relate to the keywords searched on. Google is behaving this way for selfish reasons and because of those reasons people use Google more than any other search engine in the world.

Sure, they like the fact that you have high bids, but if someone else is bidding lower than you for the same keywords, but their ads are getting more clicks AND the landing page of their website appears to be more what the searcher was looking for, then guess ens up getting top ad positions for less money than you are willing to pay?

You see, it is all about your “offering” and making your offering relevant. So what is my offering you may ask? Your “offering” is what we at Absolutely Dominate call a combination of the keywords you buy, the headline in your ad, the ad copy, the display and destination URLs, and (most importantly) your landing page. As we said earlier, most Adword Pay Per Click management companies are concerned only with the various tactics aimed at helping your ad copy match the keywords that were searched. Those kinds of tactics can only work so well.

If you are struggling with Google Adwords, perhaps you need to back up and consider an overall strategy – not just a loosely defined tactic or two, but a strategy which involves a series of well-thought-out tactics that take into account EVERYTHING you are doing…INCLUDING your website copy.

Oh, maybe your Adword management company doesn’t care about your website, but I can assure you that the searcher looking for a product cares…and because they care, Google cares also. And Google has come up with an excellent strategy to reward those who take the time to care, which translates into a lower cost per click. Do you care now that you know this knowledge may save you money?

Again, even if you have a good ad, you had better make sure your site is relevant to what the searcher is looking for. So how does Google determine the relevancy of your site? One way is the words ON your site. Let’ say you sell widgets. Someone searches in Google for “purple widgets” and your ad comes up. The searcher clicks on your site. Will they see the words “purple widgets” on the page or will they simply see the word “widgets”?

You may say that it doesn’t matter as long as you sell purple widgets somewhere on your site. Wrong! Perhaps you should send them to the purple widget page when they click on your ad and not just send them to the home page. Don’t have a whole page dedicated to purple widgets? Then there is another way using what we call “magic keyword insertion”, where the keywords the user searched for are automatically inserted onto the landing page. Sound too sophisticated? Then perhaps you need some sophisticated help. Will that cost money? Yes, but probably not as much as your are spending now in higher Google Adword costs.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!

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