Category: Google Finance

Using Advertising of Google Adsense To Make Money

Using Advertising of Google Adsense To Make Money

The program of Google AdSense provides a platform where you are allowed to host various ‘pay per click’ ads on your site. Whenever, any visitor clicks over that ad, you simple earn money, the process is quite simple. Although, before starting, you need to realize that is it really simple to make money through Google AdSense as many people would direct you to believe. You can do this by managing Google Adsense programs yourself or by doing research work. Unfortunately, several individuals consider that there are plenty of money making prospects in these programs and now they are submitting that they were not able to make money as they thought they would. Moving further, Google introduces many prohibited activities whenever making money with Google AdSense and many webmasters are recognizing that they disobeyed the Google Policies.

Fundamentals for earning huge money with Google AdSense

In order to start with making money online or with Google Adsense, one just needs to have loads of traffic driven to his website. Various web site promotion techniques, particularly article marketing and search engine optimization will result in plenty of traffic attracted towards the site. One also requires having content that can exert a pull on the ads having highest “pay per click” rate which is related to the content. After this, one should manage the web pages in such a way so that ads can blend well in the website. As per recent online surveys, it has been revealed that individuals who navigate the websites that host ads which use color contrasts, not harmonizing with actual site tend to grow ad blindness. It clearly means that regardless of the traffic coming into the site, more chances are there that no visitor will hit the ads off. No clicking on the ads means no money at all.

Ad options for making Money through Google

Google introduces three major ways to make huge earnings online:

Content: One can choose different types of sizes as well as shapes for ads to be put up on the site including both text as well as image ads. One can also stipulate the type of image. Link elements actually comprise a group of text based linkages that most visitors would intend to click on while advertisement units are simply full ads. Google allows the persons to put up one link unit and three ad components on each page of the website with the condition that all policies for AdSense and Webmasters are being followed strictly.

Search: Here, Google AdSense program places a type of search box on the site. When the visitor writes any term in the box and conducts research, a page containing different pay-per-click ads is opened up.

Google Referrals: Here, one can earn huge profits by referring other visitors to utilize different Google products such as Google Toolbar, AdWords, AdSense and some Google Software.

Notably, Google does not issue any payments until the earnings of a person surpasses to around 100 dollars. Additionally, Yahoo and MSN are also offering such useful online programs having same fundamentals, though they are not yet so much popular.

To read more about reducing your wrinkles, check out Google Biz Kit . Also, check out the Google Biz Kit reviews that is now being offered for a limited time.

How Google Determines Whether Your Adwords Campaign Is Relevant

How Google Determines Whether Your Adwords Campaign Is Relevant

Proper Adword campaign management includes making sure that your ads are relevant to what is being searched for. But that’s where many Adword campaign managers stop. Sure, the copy of your ad must be relevant to what is being search for, but what about the URLs (website addresses) that show at the bottom of your ad? And what about your website landing page?r

Why, you may ask, does all this matter? Maybe your company has an unlimited budget and you think you are going to buy your way to the top ad position in Google. You may say to yourself “If everyone is bidding $ 10 per keyword, then I am going to bid $ 20.” Then you wonder why you don’t get the #1 ad position or why (if you DO get the #1 ad position) it doesn’t last very long. Worse yet, what if that high ad position is making you lose money on your overall campaign. If you can’t convert enough clickers into leads or sales, then you may be in for a rude financial awakening.

If you are going to be advertise with Google Adwords over the long run, then you had better learn this fact and learn it quickly. YOU CAN’T BUY GOOGLE. No, Google can’t be “bribed” into giving you a top ad position for too long if your “offering” is not what the searchers are looking for. You see, Google has a responsibility to its searchers to serve up the most pertinent ads that relate to the keywords searched on. Google is behaving this way for selfish reasons and because of those reasons people use Google more than any other search engine in the world.

Sure, they like the fact that you have high bids, but if someone else is bidding lower than you for the same keywords, but their ads are getting more clicks AND the landing page of their website appears to be more what the searcher was looking for, then guess ens up getting top ad positions for less money than you are willing to pay?

You see, it is all about your “offering” and making your offering relevant. So what is my offering you may ask? Your “offering” is what we at Absolutely Dominate call a combination of the keywords you buy, the headline in your ad, the ad copy, the display and destination URLs, and (most importantly) your landing page. As we said earlier, most Adword Pay Per Click management companies are concerned only with the various tactics aimed at helping your ad copy match the keywords that were searched. Those kinds of tactics can only work so well.

If you are struggling with Google Adwords, perhaps you need to back up and consider an overall strategy – not just a loosely defined tactic or two, but a strategy which involves a series of well-thought-out tactics that take into account EVERYTHING you are doing…INCLUDING your website copy.

Oh, maybe your Adword management company doesn’t care about your website, but I can assure you that the searcher looking for a product cares…and because they care, Google cares also. And Google has come up with an excellent strategy to reward those who take the time to care, which translates into a lower cost per click. Do you care now that you know this knowledge may save you money?

Again, even if you have a good ad, you had better make sure your site is relevant to what the searcher is looking for. So how does Google determine the relevancy of your site? One way is the words ON your site. Let’ say you sell widgets. Someone searches in Google for “purple widgets” and your ad comes up. The searcher clicks on your site. Will they see the words “purple widgets” on the page or will they simply see the word “widgets”?

You may say that it doesn’t matter as long as you sell purple widgets somewhere on your site. Wrong! Perhaps you should send them to the purple widget page when they click on your ad and not just send them to the home page. Don’t have a whole page dedicated to purple widgets? Then there is another way using what we call “magic keyword insertion”, where the keywords the user searched for are automatically inserted onto the landing page. Sound too sophisticated? Then perhaps you need some sophisticated help. Will that cost money? Yes, but probably not as much as your are spending now in higher Google Adword costs.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!
Google Adwords Management – Organic Listings are Crucial for Success

Google Adwords Management – Organic Listings are Crucial for Success

Google Adwords Management involves a lot more than just setting up ads. These days, an “organic” strategy may be every bit as important as a “paid” strategy? So what do I mean by “organic”? No, I’m not talking about food that is grown in your vegetable garden without the use of pesticides or other harmful chemicals, but I AM talking about traffic that your website receives without the aid of excessive spending that could be harmful to your pocketbook.

Organic listings are the results that appear BELOW and to the left of paid ads when you search Google for a keyword term that you want more information about. For example, let’s say that I was in an accident victim and needed to contact an attorney in Georgia. I may go to Google and type in something like “attorneys in Georgia”. If I lived in Nevada and was looking for real estate or if I wanted to move to Nevada, I might type in “homes for sales in Las Vegas”.

In both cases, ads would normally show at the very top of the page and down the right-hand side in Google. Any listing or result that is not an ad is called an “organic” listing. These are the listings that Google “thinks” you may be looking for (based upon the search criteria you entered in the box).

This is actually a very simple concept. Google wants to reward you for using their search service by serving up both relevant ads and also relevant non-ads (organic listings). Google wants to keep you as a customer by making sure they are giving you what you are looking for in your search.

Now why is that important to someone using a paid service like Google Adwords? Well, it is a well-documented, but little-known fact that as many as 70% of those using Google search DON’T click on the paid ads. To put it another way, if 100 people search for a service you provide AND you show up in the paid search results, only 30 of those people will actually click on an ad.

To make matters worse, of the 30 that do click on an ad, only a percentage of those will click on YOUR ad, as you are competing with other advertisers. And even if they DO click on your ad…does that mean you are necessarily going to get a sale or lead out of the click? No!

Wouldn’t it be better if your company were listed in the organic listings as well? If you are, not only are you 2-3 times more likely to get a click, but the click that you end up getting is FREE! Hey, while you’re at it, why not achieve the best of both worlds and be both in the free (organic) and paid (Adword ads on the top and right-hand side) in the Google search results.

So how do you get ranked highly in the organic search results? It is not easy, but it is certainly doable as we have proved over and over again. But what does this have to do with my Adword campaign, though? EVERYTHING.

A good Adword campaign…at least an Adword campaign that is professionally managed includes a strategy for making sure that the “landing” page a customer ends up on (your website) is relevant to what was actually searched on. Google wants to reward the searcher with what they are actually looking for. And the better your website landing page, the better the chances that it appears in the organic listings as well.

To say it another way, Google will reward you, the Google Adwords advertiser with a lower cost per click if your landing page is relevant to what the searching is looking for…and if your website is more relevant, wouldn’t it make sense for Google to present that page in the organic (free) listings as well? The benefit is DOUBLE. Lower costs per click when they click on your ad, and lots of potential free traffic as well!

No, it’s not easy to achieve high Google rankings, but if you haven’t given improving your landing page much thought or if the company managing your pay per click Adwords campaign has not concentrated on this aspect of your business, then I’m afraid your business is suffering…not once, but twice.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in google adwords management is giving away a free video on “The Secrets of Adwords Campaign Management” where you’ll discover how to make your adwords campaigns be Super-Profitable. Claim Your Free video now!
Google Adwords Management – Feel Like You’re Losing the Adwords Game?

Google Adwords Management – Feel Like You’re Losing the Adwords Game?

Do you feel like you’re failing in the adwords game? Each morning you get up to check your adwords account to see how many clicks you’ve had and how many sales or leads your campaigns have generated but each morning it’s the same thing. You log into adwords only to find that many of your keywords have become “inactive for search” because Google is charging you with higher click costs. You start looking at your numbers and realize that you’re actually losing more money than you’re actually making.

If this sounds like you then know this; You are not alone! 90% of the advertisers using Google Adwords today don’t know the first thing about building “Profitable” adwords campaigns. That’s right, I’d say that the vast majority of adwords advertisers are actually losing more money in adwords than they are making! Only a small percentage of advertisers have the ability to run profitable, money-making campaigns. Why? Is it because they spend more and bid higher for their clicks?

No, The key to running a profitable campaign in Google Adwords is spending LESS and paying LESS per click! You may ask, “Well why does Google keep on charging me more and more for clicks?” If you want to know why, the answer is because you fall into the 90% of advertisers who don’t know the steps to building profitable adwords campaigns. If you’re not applying the following steps to your adwords campaigns then you’re losing money and leaving a lot more money on the table.

Optimizing Your Campaign For Google Are all of your keywords stuffed into just a couple of ad-groups? If so Google hates it when campaign is like this and determines that your campaign has 0% relevancy! I know, it is days’ worth of work, but you should take each keyword and put it into an adgroup all on its own. It will reduce your click cost by an incredible amount! If you don’t optimize your campaigns for Google you’re going to be “slapped” – meaning that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.

Optimizing your Ads for Google The structure of your ads plays a major role in determining how much you pay per click. Google’s idea of a perfect ad has the keyword that was searched on showing up twice in the ad; once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “accident attorney” actually has the keyword “accident attorney” appearing in your ad title and in your ad text then Google is going to reward your ad for being perfectly “relevant” to the keyword that was searched on. You’ll get a lower click cost and higher ad placement.

Keyword Swiping This step is very important if you’re serious about being successful in adwords. Say you do some research and determine two particular advertisers are your top competitors in adwords. They have hundreds or even thousands of keywords that they’re successfully advertising under. This being the case it more than likely took them many months and lots of money to build a profitable keyword list.

What if I told you that you could legally and ethically steal all of your top competitors’ keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors’ tried and tested keywords? Why should you spend all of the money to build a profitable keyword list?

Split-testing your Ads every day You know Google rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but will also decrease in bid price so that you pay less per click! After testing ads on a consistent basis you end up with super performing ads that not only increase your clicks, but also decrease the amount you have to pay per click!

You can spend far less in Google Adwords and get even more clicks! Claim Your Free Video Revealing the Secrets of how you can Dominate adwords and spend LESS money! George Kristopher, a respected expert in Google Adwords Management will reveal to you the “7 Secrets” of getting lower click-costs and Terrific ad placement. Grab your Adwords Management video now!
Google Apps Corporate Directory Can Make Your Business More Efficient

Google Apps Corporate Directory Can Make Your Business More Efficient

Technology has given easier access to business functions wherever you are making ‘running a business’ most exciting and overwhelming. The availability of Google apps corporate directory can make your business run smoother and faster. Companies which has been consulting about Google apps consultants over years and has developed bountiful support to people looking for Google apps resellers. The companies are purely dedicated to keep their customers up-to-date with the company’s operational structure and hence build up the productivity. CFS simultaneously provides this sort of knowledge to people and resources to the customers and so helps develop technology faster than its competitors.

The company will help to solve any critical business problems of any company and also help for Google Apps log in page service. The well trained, well-educated and well equipped staff know how to deal this kind to the people very well. They take enough care and responsibility when it comes to issues connected to the Google Apps Corporate Directory. The ultimate motto of the company is to cater their customers at its best and satisfy their clients in a logical manner to help meet all their expectations to the fullest. The Google application is known to be the most accomplished and most cost-effective services that offer the opportunity to upgrade your system without any trouble. Its benefits are incomparable. The company offers effective measures and endless integrations which simply inspire the rest and it will be a wise decision to visit their website and accept their Google apps setup and other related services.

The company provides a wide range of support and application services for Google apps resellers and Google apps for business. They are authorized and hence you can get information about a lot of facilities that this application holds for you from the company. You can always stay connected to the support department of the company through online chat, email, and phone. Any time you try to contact, you will always receive a response. You are always welcome to grab the opportunity to learn about the company and the services it provides. The three basic services that the company offers are training, consultancy and support. The company is always keen about the betterment of your business organization and so concentrates on the use of Google apps corporate directory and supports the concept that it can be used in several fields to enhance the existing communication system.

If you are looking for a low cost cloud based alternative Google Applications then there is no other alternative better than the CFS. This Google apps company is very firm about keeping your business parts integrated and sync all the accounts and finance, customer management, workflow, security, productivity and many more. There are examples of several customers who have chosen Google apps and have used Google’s online backup service and have been hugely benefited. You can also enjoy the difference in the performance of your organization just by becoming a part of this huge cloud based Google apps service. So what are you waiting for? Get acquainted with Google Apps corporate directory get a head-start for your business.

CloudCodes is well recognized google apps reseller in India. We provide end to end solution of products like google apps login page,Corporate directory, salesforce services and google apps script developers for your business.

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Adwords Management: Avoiding the ‘Google Slap’

Adwords Management: Avoiding the ‘Google Slap’

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an “adjustment” downward for your page ranking. Here is how Google puts it in their own words:

“Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…” (Google Webmasters/Site Owners Help Manual)

The “Google Slap” is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get “slapped” for running bad Adword campaigns as well. An example of having one’s Adword campaign being slapped would be where perhaps your ads were costing $ 3 a click and suddenly Google raised your minimum bid to $ 10.

Here are some of the common mistakes people make in their Adword campaigns that result in Google slaps: -Poorly written ads with extremely low click-through rates -Using too many broad-matching keywords, which really have no relevancy to the terms searched on; this will also result in low click-through rates, which will get you “slapped” with higher ad prices. -Low quality scores, where there is no relevancy between the keywords searched on, the Adword copy, and the landing page. -Using a destination URL that is not congruent with the display URL in your ad -Deceptive advertising; DON’T do this.

There are many other ways to get yourself slapped, but I think you may be getting the picture. Now, what you REALLY want to get from Google is what is referred to as “Google Love.”

Google loves for its searchers to find what they want; in fact, if you can figure out a way to make sure that your products or services are exactly what a searcher is looking for, Google will LOVE you. It’s really that simple. Many people try to over-complicate this.

Google loves for its searchers to be happy and they will reward you will lower-priced ads if you can consistently and effectively make this happen. Many advertisers don’t know it, but the ads at the top are not necessarily the ones who are paying the most. The Google bidding process factors in something called a “quality score,” which is the great equalizer. Quality scores assure Google that an advertiser cannot simply “buy” their way to the top position without giving the searchers value in return.

I don’t know about you, but I would rather be loved than slapped – especially when we are talking about my Google Adwords campaign. If you follow Google’s guidelines, do your market and keyword research, and spend some time learning about effective Adword campaign management techniques, I promise that you will feel lots of love…and not only that…you will find yourself with a profitable Adwords campaign.

Adwords Management can be very tricky to master, but did you know you can actually spend far less in Google Adwords and get even more clicks! George Curtis, a respected expert in Google Adwords Management is giving away a free video on “The Secrets of Adwords Management” Discover the Crucial steps you must take to make your campaigns Super-Profitable. Claim Your Free Video Now!
Sucking up To Google – How to Dominate PPC Management

Sucking up To Google – How to Dominate PPC Management

If you have any plans on Succeeding in Google Adwords management you basically need to do everything you can to suck up to Google. You need to do everything you can to make Google like you and make Google be on your side. After all who decides how well you do in your online business? You? Your work ethic? Your reputation? Nope, Google ultimately decides how well you’ll do in your online business. If you’re not doing everything you can to suck up to Google you might as well kiss your dreams of online success goodbye.

There are a number of different ways you can suck up to Google but there is no one thing that totally appeases Google. It takes a combination of several different factors to appease the Google Gods. You need to do everything you can to structure you business for Google’s liking. Then and only then will you find favor in the eyes of Google.

Running a Successful Adwords Campaign requires that you master each of the following techniques and practices I list below. I have been in PPC Management long enough to see the rewards of those who please Google and the pain of those who angered the Google Gods.

Optimizing your Adwords Campaigns Do you have all of your keywords stuffed into just a few ad-groups? If so, Google hates it when campaigns are set up like this and will surely slap your campaigns with “0% relevancy”! Each keyword you have should actually be in an ad group all on its own!

Optimizing Your Ads Did you know the structure of your ads plays a huge roll in determining your success in ppc management? Each keyword you have should have an ad written specifically for that keyword and with the ad appearing once in the ad headline, once in the ad text and once in the display URL.

Optimizing Your Site Is your site optimized for Google? If not then I guarantee you that you won’t get too far in Google adwords management. Google is completely obsessed with relevancy and is always checking to see if your site is 100% relevant to the keywords you are advertising on. If Google finds the keyword you’re advertising on isn’t found many places on your site then you’re in big trouble. Google will determine your site has no Relevancy. Your site could be perfectly relevant to every keyword you have if you know how to use, “Magic Keyword Insertion” The guys at AbsolutelyDominate.com are great at this.

Split Testing Ads Daily You’re a LOSER if you’re not doing this and it’s only a matter of time before Google hates you! Split testing is the process of writing several ads for each keyword and testing them against each other to see which ones perform the best. Split testing determines which ads are great and also which ads should be deleted. Google loves good ads and rewards good ads with higher ad position and lower click costs. On the other hand if your Adwords campaigns are full of sorry ads with horrible Click-Through-Rates then Google will give your ads horrible ad placement while charging you more than you should have to pay per click.

All of these “Google Pleasing Techniques” are extremely important and crucial to the survival of any Adwords advertiser. I know that all of the technique take time, patience and a massive amount of Learning but if you master them you will surely find success in Adwords as you find favor in Google’s eyes. If you can’t do these techniques yourself I highly suggest you find a PPC Management company like absolutelydominate.com to do all of this for you.

You can spend far less in Google Adwords and get even more clicks! Claim Your Free Video Revealing the Secrets of how you can Dominate adwords and spend LESS money! George Kristopher, a respected expert in PPC Campaign Management will reveal to you the “7 Secrets” of getting lower click-costs and Terrific ad placement. Grab your PPC Management video now!

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Google Adwords – “5 Key Strategies” to Dominating Your Competition

Google Adwords – “5 Key Strategies” to Dominating Your Competition

Most people advertising in Adwords today don’t realize that they are losing tons of customers and leads – all due to the fact that they don’t know the “5 Key Strategies” they must do to set up a successful Adwords campaign. If you follow these 5 key steps to setting up your Adwords campaign, not only will your ad show up a lot higher in Google, but you’ll also pay less per click than people advertising below you! Applying these “5 Key Strategies” will INCREASE the amount of clicks you’re getting per day and at the same time DECREASE the amount of money you have to spend now!

Optimizing Your Campaign the Way Google Likes- Are all of your keywords stuffed into just a few ad-groups? Google hates it when you set up campaigns like this and determines that your campaign has no relevancy. I make my campaigns Super Relevant by taking each individual keyword and putting it in an ad-group on its own! Doing this it will reduce your click cost by an incredible amount! I highly recommend that at first you take your keywords and organize them into very closely related ad-groups.

I recommend you use the free Adwords platform “Adwords Editor” that has a special, easy-to-use tool for organizing keyword called the “Keyword Grouper”. Failing to properly organize your keywords will definitely cause your campaigns to be “slapped” – meaning that Google will charge you insane amounts of money for clicks and give your ads terrible placement.

Optimize your Ads For Google Yes, the structure of your ads plays a huge role in determining how much you pay per click. Just like with Strategy #1 Google, is obsessed with “relevancy”. Google’s idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “injury attorney” actually has the keyword “injury attorney” appearing in your ad title and in your ad text then Google is going to reward your ad for being perfectly “relevant” to the keyword that was searched on.

Google is going to reward you in two ways: 1) Google will charge you less per click, and 2) Google will give your ad a higher ad placement! But that’s not it! Whoever searches on the keyword “injury attorney” will actually be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! This means that by optimizing your ads you not only get more clicks and spend less, but you also get higher ad placement! It’s definitely a win-win situation!

You might ask, “Well how will I ever have time to write a super -targeted ad like that for every keyword I have? That seems impossible!” Trust me, utilizing this strategy definitely pays off! I believe in this strategy so firmly, that I actually write a super targeted ad for EVERY keyword. It’s a huge load of work, but it definitely pays off for my clients in the form of less ad-spend and MORE clicks! Don’t forget to optimize your ads!

Optimizing Your Site for Google Even though you follow steps 1 and 2 and still get majorly penalized by Google. Google could be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least once on your landing-page. Google wants to make sure that the site you’re advertising is 100% relevant to the search a Google user makes. Google is all about providing its users with information on exactly what they searched for. Google wants to return its searchers perfectly RELEVANT content.

If Google can’t find the keyword that you’re advertising under anywhere on your landing-page Google will automatically assume that your website has little or nothing to do with the keyword and deem your site “NON-RELEVANT” to the keyword searched on. What does this mean for you? This means you will now be “punished” by the Google gods and “slapped” with high costs-per-click as well as bad ad placement.

You may ask, “How can I possibly make sure that my website contains all of the keywords I am bidding on?” Using special PHP programming you can actually take a special code and insert it in strategic places on your landing page. This will make the keyword searched on appear on your website to make your site relevant to the keyword searched on. This special technique is referred to as “Dynamic Keyword Insertion”.

NOW…. a customer searches on “injury attorney” and when they click on your ad, the word “injury attorney” magically appears in strategic places on your website. Google ALSO now sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards you with a lower click-cost and higher ad-placement!

Keyword “Stealing”- This step is vitally important if you’re serious about absolutely dominating your competitors in Google Adwords. Lets Say you do some research and find two particular advertisers that are your top competitors. They may have hundreds or even thousands of keywords that they’re advertising under. That being the case.. It more than likely took them several months and lots of money to build their keyword lists.

What if I told you that you could legally and ethically “steal” your top competitors’ keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors’ tried and tested keywords?

Not only will you be bypassing months’ worth of keyword research, but by implementing the “relevancy techniques” in the steps above you’ll beat out your competitors under every keyword that they are advertising on!

Yes, it’s sneaky but it’s legal, and crucially vital to dominating your niche. The best way to get into this keyword espionage is by utilizing a special spy tool called KeywordSpy.

Daily Split-testing- Did you know that Google actually rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but it will also decrease in bid price so that you pay less per click!

In other words the better your ads are, the less you pay per click and the more traffic you get. It is extremely important that you write two ads for each ad-group or keyword and test the ads against each other. That way you can see which ad out-performs the other. Once you find the best ad, delete the “loser ad” and write a new ad to replace it. Then test the new ad against the winning ad. After testing ads on a consistent basis you end up with super performing ads that not only increase the amount of clicks you get, but also decrease the amount you have to pay per click!

Claim Your Free Video Revealing the Secrets of how you can spend far less in Google Adwords and get even more clicks! George Kristopher, a respected Adwords Management expert will reveal to you the “7 Secrets” of getting lower click-costs and Terrific ad placement. Grab your PPC Management video right now!

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How To Anticipate Free Cash Flow

How To Anticipate Free Cash Flow

Free Cash Flow (FCF) serves as a measure of how much money is left over after having a business enterprise pay off its bills to maintain the management of the company. That means that after having an organization pay off their employees, utility bills, supplies, as well as any other operating obligations, the cash that’s left would be thought to be FCF. Usually the more extra free cash flow an organization has the more fortunate it actually is. Logically this makes sense simply because it suggests that the business’ products are selling well in the market, that it really is earning cash, and it has its expenditures in check.

With regard to public organizations you’ll be able to estimate FCF by seeking data in the Cash Flow Statement. This kind of info can be acquired at no cost within the corporate entity’s website where you should be able to come across the annual report as well as fiscal reports, or from web sites like Google Finance or Yahoo! Finance. The method to compute free cash flow is: Free Cash Flow = (Income from Operating Activities) – (Capital Expenses).

Sites such as Google finance show 4 years of information on their financial statements. To obtain information for additional time, you must navigate to the corporation’s internet site and download old annual reports to determine the free cash flow for past years. If free cash flow happens to be reliably greater than 0 for the past ten years you have located an enterprise that should receive deeper evaluation. If the FCF growth rate has additionally been greater than 0 for most of those years and possesses a basic upside pattern it shows that the business is well managed and also has a quality strategy for promoting their products and services.

If the most recent fiscal year is not yet finished, you can search monthly info that may have been recently mentioned to help estimate the FCF of the most current time period. Getting an average of the monthly data that’s already been revealed and predicting the full year results is a good place to start. Based upon whether or not the company looks like it’s doing better or even worse than the results it’s previously accomplished it’s possible to modify your twelve month projections down or up to acquire a far better estimation.

Our next questions to ask are; with what’s well-known about the corporation, are the presumptions that were developed to go with your appraisal sensible? Exactly how likely could it possibly be that the business can continue to manufacture those types of results? The right way to respond to these queries should be to examine the business’ annual record. Find a profile of the product roadmap and technique for procuring new revenue and then any possible influence on costs. Is there completely new competition that might be taking part in the market and enjoying a piece of possible revenue? Carefully consider hints at the next product releases into new or established market segments and the way the company intends to protect its competitive standing.

You might even need to determine the free cash flow rate of growth to help estimate innate stock values. Projecting growth rates of 10% or higher in the long term will not be sensible. Whenever an enterprise is big, its rate of growth may tend to fall a little bit because the utter size of the organization makes it difficult to realize huge growth rates. Logically this makes sense since having a corporation increase in size from $ 250 billion in market capitalization to $ 500 billion would be easier than doubling in scale from $ 500 billion to $ 1 trillion. Because of this the actual long run FCF rate of growth needs to be less than 10%, which in itself would be a great result for any company to realize.

The great toolset for a value investor can be found on the Value Investor Headquarters website.
2 Burning Questions for Google in 2011

2 Burning Questions for Google in 2011

Happy New Year from a curious shareholder, Google(Nasdaq: GOOG)! As we swing into 2011, you can probably tell me how to wish someone this season’s best in dozens of languages, but that’s not why I’m here right now. In fact, even the biggest, baddest search engine in the world (that’s you!) can’t tell me what I really want to know today.

I have two burning questions, and it would take a time machine to answer either one with any accuracy:

First off, what will your share price be 365 days from today? I know it’s a totally unfair question, but your share price has been unfairly low lately and hasn’t really moved since last New Year’s Eve. I hope you’re taking some medication for that. In the meantime, I bought some shares last Tuesday to take advantage of the bargain. I didn’t know Wall Street did after-Christmas blowout sales just like my local mall!

Second, you’ve been acting kind of scatter-brained in 2010. I mean you were born unfocused and it’s an endearing quality, but it’s been a bit over the top this year. You’re dabbling in global politics, there’s the failed attempt to revolutionize how the mobile phone industry works, one big entertainment play happened but seems to be failing, and a much-rumored attempt to challenge Apple (Nasdaq: AAPL) in the digital music scene is still just a rumor. Will you get your act together in 2011 and get anything done?

A year of decisive action should lead to great returns on my investment, so you can kill two angry birds with one stone. If you can’t do that, well, there’s always 2012, I suppose. But I also bought AMD (NYSE: AMD) this week because I think it will do well in 2011 and some Netflix(Nasdaq: NFLX) this month on long-term promise similar to yours. Will you let those guys outperform you in 2011, Google? A lot of people are leaning on your wide shoulders, you know.

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