Category: Crm

CRM Implementations: Five Most Common Ways Business Managers Sabotage Them

CRM Implementations: Five Most Common Ways Business Managers Sabotage Them

CRM business success depends on adoption. Ultimately it comes down to the buy-in from your end users and their full use of your CRM. Your CRM investment and results can be canceled out if users avoid or work around your CRM solution. All the detailed plans, pain staking research, vendor negotiations, and deployment efforts can be completely negated if your users fail to use the system.

Why do users avoid using CRM? The reasons are many, ranging from a desire to obscure efforts from business managers to a simple resistance to change. Change is tough — but not changing is much tougher, so managers need to coach employees through the transition from “the way we’ve always done it” to the use of a CRM system.

Business leaders can guide their staffs to the full use of CRM, they can also contribute to CRM adoption failures. CRM doesn’t demand a new way of thinking from the sales, marketing and service staffs alone – it also means a change of thinking for management. Remaining anchored in old ways of thinking can set the stage for CRM efforts to fall flat and for investment to be wasted.

Here are the five most common ways business managers unwittingly damage CRM adoption within their organizations.

1. Highlight CRM As A Sales Manager’s Tool And Ignore It As A Sales Representative’s Tool

The aggregation of sales data is one of CRM’s most useful capabilities, and it gives sales managers better visibility into their sales pipelines and their sales staff’s performance. However, emphasizing this to your sales staff without also pointing out how it makes their lives easier and more lucrative is a major de-motivator. While the manager is able to quickly and easily see data and use it to make decisions, that capability comes only when his reps are entering the data into the system. Unless managers emphasize how the sales reps benefit from the system, they’re going to feel like they’re trading time spent selling for time spent being their manager’s data-entry clerk.

2. Turn CRM Into Sales Managers’ Automated Tattletales

Sales managers need to be able to spot negative trends before they become problems, but how they react to these trends can erode the sales staff’s willingness to report on its actions within the CRM system. A heavy-handed response to something that CRM is revealing is likely to result in less enthusiastic use of the system. It’s akin to reps exercising their Fifth Amendment rights — why testify against yourself by entering data your manager will use against you?

3. Feel Compelled To Use Every Feature

CRM systems are increasingly designed to be customizable, and that often means that they include many fields that may not be used. The worst thing that managers can do is to invent data types to be collected just to use all these fields. Some business managers are too enamored by the possibilities of all this data, and others are convinced that using them all justifies their IT spend. The end result for the users is a cumbersome, off-putting mandate to input data they know they’ll never use — and a desire to never use the CRM system again.

4. Hang On To Pet Processes At The Expense Of CRM

The opposite of a manager who’s too enamored of technology is a manager who still wants to cling to some vestige of the way he’s always worked — and to accommodate that desire, he inflicts a needless work-around into how his staff uses the CRM system. Modern CRM solutions usually include some corollary to these processes that the manager has either not seen or is not trained on; refusing to adapt is selfish and an effective way to foment rebellion in your staff.

5. Jealously Guard Their CRM Turf Inside The Company

Because of how CRM enters into companies — often, through the sales organization — there can be a tendency to see it as a salesforce automation tool first and everything else it offers last. Business managers do their companies a disservice when they fend off efforts from marketing, support and other parts of the company hoping to integrate their activities with the CRM system. Instead of breaking down information silos, this allows the CRM system to become another silo, preserves the curse of sales/marketing misalignment, calls into question the value of a CRM investment and allows CRM efforts to stagnate.

Avoiding these five ways business mangers sabotage their CRM implementation is key and happens far more frequently than most people realize.

Chris Bucholtz is Editor in Chief of CRM Outsiders and a founding editor of both InsideCRM and Forecasting Clouds. For more information on how to build your small and medium size business’s success with Small Business CRM please visit http://www.sugarcrm.com

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Small Business CRM

Small Business CRM

Communication and Relationships rule the world, no matter whether it is personal or professional life. Hence Customer Relationship Management has gained huge importance among small and big enterprise alike. Customer Relationship Management Solution is a very well evolved area now; it is also constantly changing to meet the needs of the new age customers.

CRM is undoubtedly a very important requirement for businesses of all sizes. The way in which the business relationships, sales processes and services are managed play a major role in deciding one’s competitive position in his/her respective domain. Things well done in these areas can result in amazing results and customer loyalty. And to achieve this, one would need an efficient, flexible and easy to use CRM solution.

Smart Small Businesses do realize the importance of effective CRM, very early in their business tenure. They do realize that a good CRM solution is a critical factor for their rapid growth and success. However, what they need to understand further is to know how best they can deploy a great CRM solution for their advantage and success. Any Software solution, unless explored and utilized completely, will definitely underperform than its design capabilities. Hence it is also very important to understand the salient features of the CRM product that one is opting for and to receive adequate training on the same.

Agiline CRM’s Small Business CRM

Being in the CRM solutions business, Agiline CRM understands that every business has different processes and business requirements. Agiline’s Small Business CRM Solution Combines the core Agiline CRM suite (Contact & Account Management, Sales Automation, Marketing Automation and Customer Service/Help Desk) with Integration for MS Exchange eMail, the Agiline Integration Module (for connecting to third-party databases) and Agiline CRM Web (a web interface for remote user access to basic functionality), and it can be completely customized to meet any user requirements. Having focused on customized software solutions from a long time, we understand that one-size-fits all approach doesn’t always work; small businesses should always choose a solution that allows them the level of flexibility that they need. Agiline CRM’s Small Business CRM is built keeping this point in mind.

Agiline Small Business CRM is designed to provide an unprecedented level of power and flexibility for small businesses, which are looking to move beyond the simple, under-powered single user and workgroup solutions. One more highlight of the Agiline’s Small Business CRM solution is its affordable pricing and leasing options; because AgilineCRM understand that small businesses need a cost-effective solution that will meet their growing needs.

The Small Business CRM from AgilineCRM offers a lot more, when compared to its humble pricing. Varied modules that are part of AgilineCRM’s Small Business CRM are:

* Contact & Account Management
* Sales Automation
* Marketing Automation
* Customer Service / Help Desk
* Dashboards
* Dynamic Workflows
* Project Management
* Agiline Integration For MS Exchange 200x
* Agiline Integration Module
* Agiline CRM Web

Along with the above modules, the solution also comes with:

* Product Installation Technical Support valid for 60 days from Purchase Date
* 1 year Agiline Small Business CRM Technical Support & Maintenance
* Access to Web Self-Service to Download Latest Service Packs/Revisions
* 12 Telephone/Web Self-Service Support Incidents
* System User and Admin Guides
* Major Functionality Tutorials

Agiline Small Business CRM 5.0 supports a maximum of up to 20 concurrent users only. In order to have more than 20 users, you must upgrade to Agiline CRM which can support up to 10,000 concurrent users. This product with its amazing features and value for money is sure to take your business to new heights!

AgilineCRM is completely into CRM Solutions. The company specializes in every dimension of CRM and offers varied CRM solutions to meet the different requirements of different enterprises. AgilineCRM has taken on the tradition of CRM solutions from Surado CRM, which has been one of the most popular CRM products. AgilineCRM is the new face of Surado CRM and offers CRM Products, solutions and support. To find out more about AgilineCRM, visit: http://www.agilinecrm.com/

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Microsoft Dynamics CRM and Sage CRM – a Comparison

Microsoft Dynamics CRM and Sage CRM – a Comparison

Customer Relationship Management (CRM) software has become a must have for businesses of all shapes and sizes. Businesses have realised that if they do not have a solution which keeps all customer information in one place, it will result in gaps in employee knowledge and therefore the level of service they deliver may be lower than that of competitors. Unfortunately this will only have one consequence – the customer will go elsewhere. This is why CRM solutions have changed from being a nice to have which provide a competitive advantage to an essential component to ensure business success.

CRM solutions provide a way of improving business efficiency. Essentially they provide a central location to store all information relating to customers, prospects and suppliers alike. They also prevent duplication of effort in terms of data entry and avoid the problems caused by having multiple records for one company, reduce silos of information and increase staff productivity. However in order to deliver these benefits, you have to have a solution which meets the needs of your organisation and it needs to be implemented correctly.

There are lots of different CRM solutions on the market, some are aimed at large corporations, others smaller organisations. However, two very well known CRM solutions are Microsoft Dynamics CRM and Sage CRM, so how do they compare?

Microsoft Dynamics CRM

Microsoft Dynamics CRM is a hugely popular CRM solution, the latest version Microsoft Dynamics CRM 2011 builds on the success of earlier versions of the software as its more feature rich, more powerful and more flexible.

Often the problem with implementing a new system into an organisation is that there is a poor user uptake due to the unfamiliarity of the software. However with Microsoft Dynamics CRM that is not likely to be a problem, as the solution looks and feels just like any other Microsoft program. What’s more, the solution works from within Outlook and works the way that your users do, by giving them access to customer information without having to change screens.

In addition to this, Microsoft Dynamics CRM has Role Tailored Functionality. Research suggests that users do not use 90% of the icons on their desktop and as a result they can act as distractions. However, with the Role Tailored functionality in Microsoft Dynamics CRM the icons which users don’t need are hidden and those which they do need are promoted. This significantly improves the productivity of the workforce and an increased level of productivity is likely to result in greater profitability.

Another advantage of Microsoft Dynamics CRM is that the solution is available either as an On-Premise solution or as a Cloud-Solution. What’s more if you initially decide to implement Microsoft Dynamics CRM as a Cloud solution and then some months later decide that you would actually like it to be an On-Premise solution, it’s straightforward to change from one to another. Similarly, if you decide that you want an On-Premise solution converting to a cloud solution, this can also be done.

Sage CRM

Like Microsoft Dynamics CRM, Sage CRM is a leading mid-market CRM solution. One of the key advantages of Sage CRM is that it provides one central location to store all information relating to customers, suppliers and prospects. What’s more, it improves knowledge across an organisation as all staff will have access to information as well as the CRM calendar. The CRM calendar allows anyone in the organisation to view another employees diary on a specific day and or month and also see those activities which are completed or pending. This enables appointments to be scheduled in a member of staff’s diary without the worry that it is going to clash with another appointment.

Essentially Sage CRM will provide a 360 degree view of everything which is happening within an organisation. From a Sales perspective it will enable a user to use a dashboard to have a clear view of their leads and opportunities. It also has a workflow which will create tasks for the sales team. This is a really useful tool as someone in marketing could enter a lead and schedule a call for someone in the sales team and this will automatically appear as a task.

Another significant advantage of Sage CRM is that it integrates seamlessly with Sage 200 – Sage’s mid-market ERP solution, eliminating the need to switch screens. This means that users will have access to a single view of customers, suppliers, partners, and channel members. This ensures that everyone has access to accurate and up-to-date information regardless of where it’s held. This significantly enhances customer service, reduces errors, delays and streamlines a wide range of processes.

From a Marketing perspective, there is a marketing area where campaigns can be created which will enable the marketing team to track the cost of a campaign and the number of leads which it generated.

So which solution is best?

Both Sage CRM and Microsoft Dynamics CRM are extremely powerful solutions and have a lot more features, functions and workflows than those outlined here. So, it really isn’t a case of one solution being better than the other as both solutions have their advantages. What it actually depends on is your organisations requirements and which solution you prefer the look and feel of.

What is clear is that both Microsoft Dynamics CRM and Sage CRM will deliver significant advantages to an organisation providing they are implemented correctly and the users are fully trained.

Rebecca Rooney works for Concentrix, that offers CRM software including Microsoft CRM, Sage CRM, plus Sage 200.

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On-Premise CRM or CRM in the Cloud? – What You Need to Consider Before You Make Your Decision

On-Premise CRM or CRM in the Cloud? – What You Need to Consider Before You Make Your Decision

Customer Relationship Management Software (CRM) has become an essential component to ensuring business success. For those who aren’t familiar with the term CRM – it stands for Customer Relationship Management and is software which keeps all your customer information in one central location. This helps you to attract new customers at the same time as keeping existing customers happy. Essentially, not only will Customer Relationship Management enable you to become more efficient and effective, it will also improve the level of customer service which you can deliver, ultimately impacting on the level of customer satisfaction and therefore customer retention.

The concept of CRM in terms of storing all customer information in one place has been around for a number of years. However, the ways in which people do this varies significantly, some people use paper folders, others use spreadsheets and there are some who simply store information in their head. However, CRM software provides a central location where all information can be stored. Initially all deployments of CRM were On -Premise solutions, however, recent developments in technology mean that there is now a ‘cloud’ alternative. This has made CRM accessible to businesses of all sizes and as a result the popularity of the solution has increased significantly.

So, what is the difference between ‘cloud’ and on-premise solutions?
With an On-Premise deployment, an organisation will have the solution based on servers which are on their own site. With the on-premise option there is an additional cost associated with the investment required in new IT hardware and Infrastructure. However the benefits of the On-Premise deployment include:

» Greater control over the solution
» Total Ownership
» Easier Integration
» No Monthly fees
» Easy Configuration

However CRM in the Cloud is where you effectively rent a space on a server which is based in a secure data centre and your solution is stored on this. Although this could raise concerns in terms of data safety, modern data centres run by major providers work to stringent security standards so you can rest assured that your data is safe.

Cloud CRM solutions, deliver a number of benefits including:

» As soon as you have bought the license you can use the software
» It is quick to set up
» You are unlikely to need any additional hardware or infrastructure
» Low initial set up costs

CRM in the ‘cloud’ has made CRM much more accessible for small to medium sized businesses as it has become much more affordable. However although ‘cloud’ CRM appeals to smaller organisations, it is also used by larger organisations who are just considering implementing CRM.

Company Requirements

The term CRM covers a broad spectrum in terms of functionality, it’s therefore critically important that you know what it is you want the software to be able to. Once you know this, communicating it to a CRM specialist will ensure that you get a solution which meets the requirements of your organisation now and continues to do so in the future. Investing in a solution which doesn’t have the ability to meet your needs in the future is an expensive waste of time. However, if you have a clear idea of what the CRM solution needs to do then it will be easier for a CRM specialist to assist in recommending a solution which is right for your organisation.

Integration with other systems

This is a critical consideration when thinking of implementing a CRM solution. If you require your system to integrate with any other back office systems, then the on-premise hosting alternative is likely to be the best one for you. Integration with other systems is not impossible with the hosted platform, but there are likely to be limitations around this.

So which is the best hosting alternative?

It really isn’t a case of On-Premise being better than cloud or Vice Versa. What really is critical is that you do full requirements capture so that you can find out exactly what you need from the solution. If for example you simply need to be able to use the out of the box solution to manage your relationships with your customers then the ‘cloud’ solution will more than likely do exactly what you need it to do. However, if you would like the ability to fully customise the solution then the On-premise version is probably more suitable.

It’s important to remember that with some cloud solutions including Microsoft Dynamics CRM Onlineif you initially have the solution in the cloud, but then decide you want to bring it in house, this can be done in the touch of button and the same applies from on-premise to cloud.
How do I decide on a hosting platform?

The decision about the hosting platform will often go deeper than the companies needs. If for example you are a small company, it could be argued that that CRM in the Cloud will be the ideal solution for you and for all intents and purposes it might be. However there is a much deeper issue to consider, in terms of the investment. When you take the On Premise Solution this is something which although there is a significant upfront cost, ultimately you will own it. This is therefore considered as capital expenditure. Although there will be the initial capital expenditure, there will also be additional operational costs which will be required to run the solution, plus depreciation in the value of the hardware.

However, if you choose to go for the cloud solution, effectively you will be renting the solution – making it an operational cost. Essentially if you stop paying your monthly payment, then you will no longer have access to the solution. This is often a question for the accountant in the organisation as it will be up to them to decide what is best for the company from a cash flow perspective.

A different perspective to consider when looking into the hosting platforms is the type of cost that you want the solution to be. After all, when you decide to go for the On-premise solution, the upfront cost will be significantly larger than if you were to go for the cloud solutions. However, after you have paid the money, with the on-premise solution, you will ultimately own the software.

Capital Expenditure V’S Operational Expenditure

In terms of CRM solutions, the on-premise solutions such as Microsoft Dynamics CRM, Sage CRM and FrontRange’s GoldMine would be classed as Capital Expenditure. This is because you will pay up front for the solution and once paid for the solution will continue to work until you tell it not to. In terms of the Operational expenditure, this is what cloud solutions are. With cloud solutions, although the starts up costs are lower, you will never actually own the software and if you stop making your monthly payment the solution will stop working.

If you decide to go for the operational expenditure (cloud solutions), there will be other economic benefits which will arise other than the direct cost saving on infrastructure acquisition such as:

– The ability to get up and running quickly
– The increased productivity of the workforce.

And although on-premise solutions (the ones which are classed as a capital expenditure) give organisations the ability to customise the solution and complete ownership, it will never just be the case of a one-off capital expenditure, there will also be the ongoing operational costs of maintaining the solution, for example the cost of energy, IT admin staff and servers.

How do I find out which solution is best for me?

To really find our which CRM solution is best for you; you need to find an Independent CRM specialist. Not only will they be able to give advice on which is the best hosting alternative for you, they will also be able to give advice on which CRM solution best suits you requirements. If you go to a company which one sells one CRM product they are obviously going to tell you that their product will match your requirements. However, If you go to a CRM Specialist, the first step they will take will be to undertake a detailed requirements capture, this is where they will find out exactly what you want your system to do, how your business operates and who needs to access the solution.

Whoever you choose as a business partner, make sure they don’t see CRM as an aside to their core business. Also check they offer a full range of services, and do not just supply software and installation.

For more information about cloud or on-premise CRM contact Concentrix on 01509 410500 or email info@concentrix.co.uk

Rebecca Rooney works for Concentrix, a UK CRM specialist that offers on-premise and cloud CRM software including Microsoft Dynamics CRM, Microsoft Dynamics CRM Online and others.

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A 10-Step Guide To Buying CRM

A 10-Step Guide To Buying CRM

You’ll find this guide to buying customer relationship management (CRM) software in two parts: Know Yourself and Know Your Requirements. Know Yourself will ensure you that you take the details of your business into the purchase decision. Know Your Requirements will help you match what you need to the products and services available. Both sections are important since customer CRM connects to all aspects of an organization.

I. Know Yourself

Buying CRM starts with the question, “Why do I need a CRM solution?” Many CRM projects fail because that question is never asked. With that in mind, here are four steps that will help you provide an answer and prepare your organization to evaluate CRM solutions.

Step 1. Look At Your Business

Develop a thorough understanding of how your business really works. Not how it should work or how you assume it works. Take this opportunity to map your business processes, their dependencies, and how changes to those processes can affect others. Begin with processes that aren’t working well. These will correlate with areas of your business that can be improved and help you identify those that can be addressed with CRM. Process mapping will also reveal processes that work well. These processes may not need to be changed, but changes to other processes could affect them.

The evaluation that accompanies process mapping requires total honesty, which can bruise feelings. The objectivity of a third-party consultant can help minimize the dissension this might cause. A consultant can also reduce the internal resources needed to conduct process mapping.

At the end of the process mapping exercise, you should have a list of processes and activities that can be improved with CRM.The mapping exercise could show that your business isn’t ready for CRM or that the problems it faces can’t be solved by CRM. This is valuable information to have. Making the jump to CRM too early or for the wrong reasons will result in frustration and dissatisfaction.

Step 2. Pick The Right People For The Team

In addition to executive leadership and IT, enlist a group of front-line users to participate in the selection process–and listen to them. Not only will this ensure that you understand what users want and think is important, it will help accelerate adoption among their peers once a solution is chosen. Too often decisions are made about CRM applications without input from the people who will use them.

Step 3. Know The Regulatory Environment

It’s also important to take into account how information systems impact your ability to satisfy compliance requirements in your industry. Regulatory bodies vary in the restrictions and procedures they mandate for how data must be stored and managed. Solution delivery methods such as software as a service (SaaS) may not be appropriate in certain industries because they rely on a shared services model.

Step 4. Understand How The CRM Delivery Model Will Impact Your Budget

On-premise CRM software requires companies to own or lease the technology infrastructure–servers, storage, backup and recovery, and networking capabilities–and to provide the personnel who maintain it. There are also software license costs, maintenance fees, and integration expenses. Cloud-based SaaS software uses infrastructure provided by the CRM vendor, and while there may be integration costs, the software licensing expense is paid as a monthly subscription per user.

Certainly, smaller, cash-strapped companies often use the cloud. Likewise, larger companies with IT resources frequently use on-premise. But there are many exceptions to that general rule. More and more large companies employ cloud-based applications because they shift hardware requirements and the installation of patches and updates to the vendor. Conversely, smaller companies in fields where regulation makes the cloud problematic elect on-premise solutions.

Now You Have A Framework

The first four steps give you a framework to make a CRM selection that addresses your problems while creating a minimum of new ones. The framework includes:

* A list of processes and activities you need to improve

* A CRM decision-making team that includes users

* A knowledge of the regulatory constraints that may influence your decision

* An understanding of how the CRM delivery model will affect budgeting

II. Know Your Requirements

What is a good CRM solution? A solution that fits your business. Features are part of the equation, but more important are business considerations such as stakeholder interests, budget, support, integration, and industry demands. You also want a vendor that will work well with your organization over the long haul.

Step 5. Integration Requirements

Whether you plan to use CRM as a departmental solution or across your entire organization, integration can add significant cost and delay to a CRM implementation. So it’s wise to make ease of integration one of your preliminary criteria. Even if you have no immediate plans to integrate, a solution that’s too rudimentary or too complex to integrate with existing systems will almost certainly cause problems eventually–problems that will be expensive to fix.

Step 6. Support Requirements

No matter how adept you staff, they’ll need some degree of help with the CRM product you choose. Knowing their level of sophistication will help you determine how much, which is important since levels and costs of support vary from vendor to vendor.

Use your social network to find peers who have employed support from CRM vendors. They can be a source of unvarnished opinions about this important area. When you’re comparing vendors with similar capabilities, how they stack up in terms of support–cost and responsiveness–can be a deciding factor.

Step 7: Vertical Market Requirements

Are you in an industry that collects unique forms of customer data or in which customers negotiate a specific, non-standard path to buying? If so, there may be CRM solutions tailored to your industry. Purpose-built CRM applications have been created for insurance, real estate, agribusiness, non-profits, and others.

Companies such as resellers or distributors may need to manage tiers of customer relationships with direct customers, partners, and customers who buy from partners. These companies often buy CRM and find it ineffective. A related technology, partner relationship management (PRM), could be a better option for these businesses.

If your market does have unique demands, don’t forego a look at horizontally targeted CRM systems. They’re often more flexible than purpose-built solutions and, with the right customizations, may work better for your organization.

Step 8: Feature Requirements

Good CRM solutions have the same basic features. And features that are rarely used shouldn’t drive purchase decisions.

Feature selection is where the process mapping exercise proves especially valuable. In that exercise, you identified business problems you needed to solve or activities you wanted to improve. Look for features that map to those areas. For example, if you want to incorporate social media into your CRM strategy, look for a solution that can link with social networks to offer an expanded view of the customer relationship.

Listen to your front-line users on the selection team. Allow them to identify things that will make their jobs easier and use those ideas to guide decision-making about features.

Step 9: Financial Requirements

By now, you probably have several solutions in mind. It’s time to decide which of these is most affordable. As stated earlier, costs will vary depending on the delivery model. For example, on-premise software may carry an annual maintenance fee of 22 percent or more. Assess the full initial cost of your CRM candidates and their projected annual costs. Solutions that don’t fit your budget can be scratched from your shortlist.

Step 10: Vendor Requirements

When you think you’ve found the right CRM solution, examine that vendors track record–and do it independently. Vendor’s cherry pick their references so they may not reflect the majority of buyers’ experiences. Again, social media can be useful here. Ask whether a CRM implementation was genuinely transformative and, if so, what role the vendor played in that. You should also learn something about a vendor’s financial stability. Once you’ve made your selection, you want to be sure the vendor will remain in business to support you in the future.

Getting It Right

The road to buying a CRM solution contains multiple decision points where your business requirements intersect with what the market offers. Take the time to make informed decisions. Even if your company decides against implementing a CRM solution, the evaluation process can improve efficiency and be the catalyst for a more customer-centric approach to business.

Chris Bucholtz is Editor in Chief of CRM Outsiders, a founding editor of both InsideCRM and Forecasting Clouds, and a recognized influencer in customer relationship management. To find out more about how to empower your employees with Social CRM please visit http://www.sugarcrm.com
IT Mailing Contacts Released 63,154 Verified Key Decision Makers of SAP CRM Technology User Email List for Technology Marketers

IT Mailing Contacts Released 63,154 Verified Key Decision Makers of SAP CRM Technology User Email List for Technology Marketers

Today, IT Mailing Contacts announced the release of updated SAP CRM Technology Users Email List to create high-quality sales conversations with SAP users.

Planning to reach SAP IT professionals from a variety of industries such as Electronics, research, constructions, manufacturing, wholesale, finance, etc? IT Mailing Contacts presents you the most accurate and comprehensive SAP CRM Technology Users Mailing Database in the world that is inclusive of marketing data of influential professionals already using or are interested in using SAP CRM Technology.

By providing greater visibility into sales, marketing and customer service processes, SAP CRM technology can help businesses optimize customer communications, shorten sales cycles, and improve customer retention. Our SAP CRM marketing suite gives you real-time insight into SAP Users’ needs and wants – so you can deliver contextual, individualized users experiences across all channels. SAP mailing lists are used by Business Applications in order to communicate easily with relevant groups of SAP users. By using our SAP Users Mailing List in a synchronized way you secure connections with business professionals from mid-level management to top level end executives working in the IT industries.

SAP users email list can prove very important when promoting consulting services, new editions of applications, planning to increase installations and marketing new SAP applications to wide spectrum of industries including production, retail, electronics, finance, construction and many more. The SAP CRM client User Lists from IT Mailing Contacts will enable you to market your product or service to the people using SAP CRM products. By using our SAP CRM Technology Users Email List, we believe your next marketing campaign can bring better Return on Investment than traditional advertising. With the help of SAP CRM Technology Users Email List, you can acquire and retain them for longer run.

Our SAP CRM Technology Users List includes:
* SAP CRM Products Customers List
* SAP CRM Software Professionals Email List
* SAP CRM Products Users Companies Mailing Addresses
* SAP CRM Products Vendors Directory
* List of SAP CRM Application Users Corporate Companies
* SAP CRM Products Consultants List
* SAP CRM Products Decision Makers Database
* SAP CRM Products Partners Email List
* SAP CRM IT Executives Mailing List
* SAP CRM Marketing Executives Email Marketing List
* SAP CRM HR Executives Email Directory
* List of SAP CRM Marketing Executives
* SAP CRM Operations Executives Email Database
* SAP CRM Finance Executives Mailing List
* Geo SAP CRM List
* SAP CRM Business Development Exec Email List
* SAP CRM Controller Business Mailing List
* SAP CRM Corporate Secretary Email Database
* SAP CRM Treasurer Email and Mailing List
* SAP CRM Makers Managers Email List
* SAP CRM Users Email Marketing Leads List
* SAP CRM Users Direct Marketing Leads List
* Bulk SAP CRM Email List
* SAP CRM Decision Makers List
* Permission-Based SAP CRM Email Lists
* SAP CRM Vendors List
* SAP CRM Users Sales Leads
* SAP CRM Users Telemarketing List
* SAP CRM Users Email Marketing Lists
* List of SAP CRM Users

IT Mailing Contacts SAP Technology Email List has data collated from various reliable sources covering almost all industries and geographies which enables you to be in front of the global market with your products and services. Our SAP Users Comprehensive Databases contain best part of records, which means we cover the entire length and breadth of the SAP user community.

About IT Mailing Contacts

IT Mailing Contacts is a leading provider of B2B Technology Lists, Technology Email Lists, Technology Marketing Lists, Business Technology Database, Technology Lists and Database Marketing targeting the technology sector. Our B2B Technology Lists and Custom list building strategies deliver significant customer growth for US and Global companies.

IT Mailing Contacts highly-skilled and knowledgeable professionals will help you reach out to the key decision makers from the IT, Software and Computer world to make your marketing campaign a success. All of our Technology Users Lists include complete company contact details and are updated on continuous bases. We are ready to become your marketing partner, working together with you to produce direct and online marketing profits.

To check out more information on SAP decision makers and SAP user lists browse at http://www.itmailingcontacts.com/crm/sap-crm-technology-users-list.html

Contact:
IT Mailing Contacts
350 Rhode Island St.
South Building, Suite 220
San Francisco, CA 94103
United States
Phone: +1 (786)-352-8141
Email: sales@itmailingcontacts.com
Website: www.itmailingcontacts.com

Michael William
Sales Manager
IT Mailing Contacts
350 Rhode Island St.
South Building, Suite 220
San Francisco, CA 94103
United States
Phone: +1 (786)-352-8141
Email: sales@itmailingcontacts.com
Website: www.itmailingcontacts.com
CRM Software – Comparing Microsoft Dynamics CRM to Salesforce

CRM Software – Comparing Microsoft Dynamics CRM to Salesforce

CRM Software solutions are an integral part of the sales, marketing and customer service of most organisations. Today, CRM Software dwells far further than these functions to manage all business requirements. This has been termed by the people at Microsoft as xRM – (x) anything Relationship Management. Choosing which solution is right for your company is not easy and often companies compare different CRM offerings.

Two of the major CRM software applications on the market today are Microsoft Dynamics CRM and Salesforce.

There was a time with these two CRM software applications that the choice was more black and white. You either looked at software deployed in-house (Microsoft Dynamics CRM) or the software-as-a-service model (Salesforce).

Now that Microsoft has moved into the cloud with their software as a service model and Salesforce now has a development platform with its “Force” offering your options are now blurred.

Salesforce was founded in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Salesforce calls itself “the enterprise cloud-computing company”. Sales Cloud™ and Service Cloud™ are Salesforce’s applications for sales and customer service. Their approach to the cloud computing deployment model has led to them developing the force.com cloud platform that allows developers and users to build business applications on top of the Salesforce offering.

Microsoft Dynamics CRM, created by Microsoft product team with vast resources was designed with a long-term vision that will allow Customers to use CRM with multiple Microsoft products and choose deployment options to meet organisational needs.

IT researcher Springboard found Australian and New Zealand was already the most mature market for SaaS applications in the Asia-Pacific region.

According to BRW Magazine the market is tipped to grow 45% a year in Australia and New Zealand from $ UA 1.7 billion in 2008 to $ US7.7 billion by 2012. The magazine also referred to customer relationship management software as the most popular SaaS application (35 percent) and that “companies in Australia are using SaaS because it’s cheaper, rather than because it’s easier to use. Only 9 percent cited “ease of use” as the reason for choosing SaaS.

Choice and Flexibility:

With a multitenant CRM solution, Microsoft Dynamics CRM offers any number of deployment options, depending on your needs. On-demand, on-premise, and partner-hosted models are available for Microsoft Dynamic CRM. If your deployment requirements change so too can your CRM software deployment options as each deployment option is built on the same modern architecture and data model.

For example, you can take your configurations and data hosted by Microsoft and move to In-House or to a Microsoft Partner web based CRM software hosted model. Salesforce platform offers SaaS by the Cloud and you don’t own the software and configurations. If you want to change to an in-house solution you need to move to another CRM application. You need to factor the cost of getting your data out of Salesforce.

Depending on the level of subscription you purchase for Salesforce there have been reports of your data being held hostage. This is, depending on your level of subscription you need to upgrade your subscription in order to export your data.

Cost:

Salesforce claims to cost significantly less but Microsoft Dynamics CRM insists that the comparison is not for like services. A-la-carte pricing that is additional to potential price hikes at contract renewal time can significantly affect the total cost of Salesforce. When assessing comparable online products between the two opponents, Microsoft Dynamics CRM Online is available for less than 50% of the Salesforce fee. The latest pricing in the USA indicates that “Microsoft CRM [Online] runs $ 44-59 per user per month, compared to $ 125 for Salesforce” Professional
Edition.

Entry price for Salesforce is cheaper but if you want more functionality you obviously have to pay more. With Microsoft CRM you have access to the complete system from the moment you first purchase. Your purchase decision should never be based on solely on price as its only one component in the decision making process.

Those that buy first time around on price usually call back 6-24 months later asking for help. From personal experience decision makers who purchase solely on price first time around re-purchase the second time around on service. To compare in-house versus hosted pricing you need to calculate over a 3-5 year period and not just 1 year.

Ownership of Data:

Salesforce, as a software-as-a-service provider, does not own the data collected by its customers. Instead, its data centres are outsourced to Equinix, a third party company in the USA and Singapore. With Microsoft CRM for in-house, and partner hosted options, customers have full control over the security and physical location of their data. You can swap and take your data between these options.

Microsoft CRM Online hosted by Microsoft will be released in Australia late 2010 and the data will be hosted in Singapore. Again, you will have the ability to move from hosted to in-house but the online model will have some restrictions around customisation code. In order for Salesforce customers to get development platform capabilities they must buy the unlimited version.

Ease of Use

Microsoft Dynamics CRM is designed for easy user adoption because of its similarity and compatibility with Microsoft Office and Outlook. Simply put, it is designed to minimize the need for training, reduce application switching, and produce high productivity. With the launch of Microsoft CRM 5 or 2011 its release name), Office 2010 and SharePoint 2010 the GUI (interface) between the three product suites becomes very similar in look and feel. This provides users with an easy to learn experience and greater chance of user uptake.

Salesforce graphical interface is modern and should be easy to use for most users. The integration to Microsoft Outlook and Office is reported as not as strong as Dynamics CRM especially for MS Excel and Outlook.
Those using Google Mail will find Salesforce to their liking.

Both Salesforce and Dynamics CRM have similar modules including sales force automation, customer service and support, marketing automation, document management, contract management, product catalogue management and reports. Although each module for each product has its strengths and weaknesses side by side you need to evaluate each application module against your business requirements (and not user likeability).

Often an organisation short lists three CRM applications to be presented to its users. Evaluation should not be based heavily (if at all) on the users liking the look and feel of the graphical interface. The users of an organisation tend to agree on one CRM application as by nature we feel most comfortable with what we already know. If you ask a salesperson who has been using a paper diary for 30 years, what is better? A paper based or CRM system the answer is always paper! Over the years I have witnessed three different systems put in front of users at different organisations and there is never a clear winner for the CRM application chosen.

At present, Salesforce has a lot of easy to use business add-on products for its core offerings built on its force.com platform. Microsoft has a host of ISV Partners who have built add-on products to Microsoft CRM but it’s not as easy to find these add-on’s spread out across the globe on various websites. Microsoft has just launched PinPoint that allows you to search globally for Partner software solutions. Also, Microsoft CRM Dynamics Online does not provide the same access to write custom code in a sandbox because Microsoft did not want outside code in its own application, but with Microsoft Azure, ISVs can execute their own code.

Access to CRM and Email

Microsoft CRM is available either through a web browser, through a mobile device or through a plug-in to MS Outlook. Salesforce integrates with Microsoft Outlook, Lotus Notes, or Google App’s. Salesforce will run on a mobile device, through a web browser and if you want some level of Email (Outlook, Lotus Notes, or Google App’s) integration, however you will still need to download and install a Salesforce connector.

Scope and Support

According to Wikipedia, Salesforce offers support for 16 languages, while Microsoft Dynamics CRM offers support for 25. Microsoft Dynamics CRM’s ecosystem includes 750,000 solutions partners; 2,200 users groups, and 400 community web sites globally. Standard support included in Salesforce’s subscription fee allows for a 2 business day response time. With Microsoft, support is dependent on the licensing module used to purchase the software and the support offered by a Microsoft CRM Partner. You can choose from ad-hoc through to dedicated support.

The Future and Investments

It has been reported in online publication The Inquirer that Microsoft will spend US$ 9.5 billion dollars in 2010 on research and development making it the largest R&D technology spender in the world.

In 2008, Salesforce spent $ 63.8 million, or 8% of its revenue, on research and development, much of which went towards expanding the Salesforce’s cloud computing abilities. In addition, 91% of salesforce’s revenue comes from subscription and support fees from their cloud computing services.

The CEO of Zoho, Sridhar Vembu first made this good point in April 2008 by noting the disparities in R&D and sales & marketing spending by Salesforce. Using the financial data from the last 12 months, Salesforce’s sales and marketing spending of $ 605 million was almost 5 times its R&D spending of $ 131 million. It has been reported in businessinsider.com that Google, R&D spending of $ 2.8 billion was almost 1.5 times that of its S&M expense of $ 2 billion.

There is no doubt Salesforce is a leader in the SaaS market. The question will be whether the heavy weights including Microsoft (with Azure and BPOS) and Google with its GoogleApps MarketPlace will be able to stay in the game as the heavy weights begin gaining heavy market share in the cloud.

SaaS versus In-House

A note on SaaS versus In-House deployment. “In 2009, within enterprise applications, SaaS represented 3.4 per cent of total enterprise spending, slightly up from 2008 at 2.8 per cent,” said David Cearley, vice president of Gartner. This market will reach $ 8.8 billion in 2010, according to the company’s forecasts.

From a market perspective, most of the spending for SaaS is occurring in the content, collaboration communication, and customer relationship management markets. Collectively, they represented 65 per cent of the global enterprise applications software market in 2009. Many of the bad practices that occurred in the on premises world are now moving their way into SaaS.

The biggest example is shelfware. “Shelfware-as-a-service is the concept of paying for a software subscription that is not being accessed by an end user,” said Cearley. “This most commonly occurs in large organisations, but it could happen to any company, especially those that have downsized their workforce, or one that has oversubscribed to trigger a volume discount.” “SaaS may not have delivered on its early grand promises — of the current SaaS deployments we estimate that a total of 90 per cent of SaaS deployments are not pay-per use — but it has reenergised the software market and added choice,” Cearley said.

First Steps in Choosing Your CRM Solution

Your first step in determining which solution is right for your company is to document your CRM requirements. Secondly, research to see what CRM applications are going to meet your requirements. Third, bring in a CRM consultancy firm and/or CRM Vendor to discuss your requirements and demonstrate their knowledge and application to you. Whether you go hosted or in-house should always come after you’ve gone through the above steps.

Antony Dutton is Managing Director of Aaromba, CRM software & service management software specialists. Aaromba designs solutions to improve sales and marketing using Microsoft CRM Software, web based CRM software and Goldmine CRM.

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CRM- The Important Pillar behind a Flourishing and Successful Business

CRM- The Important Pillar behind a Flourishing and Successful Business

An important part of building up a business successfully and making it flourish is building up a strong trust with the customers. They are the ones who can actually make or break the reputation and the yearlong hard work of a company. Thus keeping the customer contended is the basic aim of a company.

* The need and importance of CRM:

Every person starts a business with a dream that one day it is going to be the best in the industry. These dreams can be made to come true as well. The basic need to make a company successful and gain a lot of profit is by impressing the customers. The customers are the main reason for the spread of a business and their impression in the industry or the market. They are the ones who can spread word about the positive as well as the negative quality or response of a product or a company. This thus helps other customers to decipher whether or not to use the products of the company or have any connections with the company. Be it a huge business or be it a medium business, crm is a massive point that all firm holder or entrepreneurs bother about. For small business crm holds a major place as they need popularity to become a favorite amongst their customers and this is the best way to get what they want.

* What these relationships feature:

Small business marketing is known to feature a lot of things. To maintain a good relationship with the customers, the company needs to make sure that proper attention is being given to the customers, their needs and their demands. The company needs to take their feedback from time to time and make changes accordingly. However in the busy schedule it is not a very easy task to keep track of all these things. So to help themselves out, the details of individual customers are collected at one place so that they can be found easily in a hurry. The details of a customer can be shared within the company and to make the relationship the details of the customers are organized centrally. The contacts are properly categorized under various sub headings according to their priority so that during urgency they can be contacted with ease. Then a proper follow up is also done on the company’s contacts, their deals and the customers they are dealing with so that proper growth of the company can be maintained. With the help of marketing automation a huge return on the company’s investment can be ensured and thus a proper growth of profit can be maintained.

* The advantages received:

As a company spreads its wings and grows larger, a correct check is needed to be maintained on its smaller companies as well as the customers. A proper lead is needed to be maintained while running a company and this is done with help of marketing automation. This involves keeping account of the customers and taking their feedback that is helpful to the company and helps in the improvement of the standards of a company. Many companies wan the data to be separated from the real performance and this is when this comes in handy. Various kinds of facilities are also available like creating modules for different kinds of campaigns and email marketing. To schedule all the different kinds of leads and then to maintain them is a major work.

Snapshotcrm: We are small business customer relationship marketing software website. Our small business CRM software features marketing automation, sales and customer support helpdesk. We designed this software for small businesses.
Online CRM Software A Ideal Option For Today’s Time

Online CRM Software A Ideal Option For Today’s Time

As it seems to be clear that technology has changed various aspects of working as an innovation of internet has come up with various online solutions that are affordable as compared to complete package of software. Internet power is the most important weapon for every user to make their place in the market.
The Internet has broken every barrier and it has given new opportunities to each and every business. This has given a platform to even those who doesn’t want to invest a huge amount in installing expensive Softwares. When every task is processed online in today’s time, then why not try something new and affordable to maintain your client relationship. Online CRM software is a perfect choice for small and medium businesses as they want its services to enhance your client relationship but doesn’t want to deploy full-time software as it might create an extra baggage on your budget. Using online CRM software can be beneficial for small businesses as these are more affordable than full-time software. The below points depict its various benefits.
* These are easy install as they are hosted on an individual system and it will not hamper your regular office work.
* This will get you an early result, which means a happy client which will result in ultimate profit.
* The online software only leads you to focus on your client servicing as compared to offline software which incurs extra costing on other features.
* Using online software is quite easy as compared to offline one, as you have only generated reports and entry data whenever you will require it.
* Its maintenance is quite easy as service provider keeps a tab that they provide you facility to check when maintenance is require
CRM Software solutions provide a unique backdrop for you to maintain your client relationship which will provide you effective and ultimate results. This Era is technology savvy and everyone is looking for some latest skills helps them to attain a happy clientele. A strongly integrated client relationship will always yield the best profit for your businesses. It’s quite evident that happy clients always bring others to your business and increase your clientele.

If you want an ideal business option to meet your client’s needs, then must go with best available online CRM software solution in market.

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Why we need the help of CRM Consultant?

Why we need the help of CRM Consultant?

Every Businessman wants to see the growth in his business, whether business is of small scale or large scale. Those businesses grow very fast which keeps their customers satisfied and deliver quality work. Managing the queries of all clients and delivering whole the work on time, will lead to you on the way of success. The most important thing is how you are managing your whole business. Are you totally dependent upon the sales person or you have any software which can handle all the important things, you just need an expert who is able to run that software properly. If you don’t have any software, CRM software is the best option for your business. CRM stands for Customer Relationship management. This software handles all the database of your existing and new customers and also has all the record of their queries. You just need a sales person, who is able to run it properly.
In this way, you are automating your whole business and easily handle many queries of customers at a time. If your business has several departments like production, textile, IT, Sales and marketing and you want to club all together, that is also helpful for you in managing all in one time.
Before using this software, your sale team needs training session for becoming familiar with each and every thing about the working of this software. On that time, you may need to take the help of high Qualified CRM consultant who is able to explain you and your team whole working, benefits of this software.
The consultant is able to tell the positive results for your business and terminate your all worries regarding your customers because customer satisfaction is most important while running successful business.
There are many companies which build custom CRM solution and provide the support. Meliam Consulting is one of the famous companies for CRM solutions and consultant. Their high skilled team will give you training session for running the CRM campaign successfully. They understand needs of your business and develop the software according to your requirement. This can help you for getting more success in your business. Click here for getting more details about which CRM will be perfect for your business.

Meliam Consulting professionals make their customer satisfied with their services. They develop the software according to the requirement of your business. This will help you in getting more success in your business.